“…Indeed, a number of influential innovation studies, despite offering interesting data-based insights, have been criticized for being atheoretical (Brown and Eisenhardt 1995;Taylor and Lowe 1997). Although a number of researchers have investigated factors influencing innovation generation (Chandrashekaran, Mehta, Chandrashekaran, and Grewal 1999;Cooper 1998;Cooper, Edgett, and Kleinschmidt 1998;Griffin 1997), a comprehensive conceptual examination of upstream supply chain relationship factors in innovation generation has not been attempted.…”