Abstract:In 2014, the Czech automotive industry had a record-breaking year with 1 278 000 motor vehicles manufactured. This was a result of the investment of three major carmakers, who entered into the Czech Republic, because they believed in the industrial capacity of the country and its strategic location in Central Europe. The goal of this article is to analyze the diff erent entry strategies into the Czech market and to compare the results of diff erent strategic approaches for both foreign private investors and th… Show more
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