“…Literature explores how various factors affect or mediate these organisational responses. Literature reports the following exogenous and endogenous factors: growth rate of the industry and traits of business managers (Lewis, Walls, & Dowell, 2014), cultural value and ethical leadership (Zhu, Sun, & Leung, 2014), chief executive officer's reputation (Konadu et al, 2020), trust and identity (Kostova & Roth, 2002), environmental training (Sarkis et al, 2010), sustainability control systems (Wijethilake & Upadhaya, 2020), firm ownership (Han & Zheng, 2016) and board composition, and location of an organisation (Davis & Greve, 1997). We did not find any study that discussed the mediating role of innovations on the firm's response regarding adoption of sustainable practices under the impact of stakeholder pressure.…”