“…This strategic perspective proposes that managers should think purposefully about how addressing social causes may generate fiscal and financial benefits (Lev et al, 2010;Navarro, 1998;Useem, 1988) or marketing and reputational value (Bhattacharya, Korschun, & Sen, 2009;Brammer & Millington, 2005). By aligning philanthropic decision making with the strategic goals of the organization (Marquis & Lee, 2012), an organization is supposed to avoid the ineffective "hodgepodge of uncoordinated CSR and philanthropic activities disconnected from the company's strategy" (Porter & Kramer, 2006: 4) and be able to enhance its "competitive context" (Porter & Kramer, 2002: 3).…”