Journal of Research in Marketing
 2017
DOI: 10.17722/jorm.v8i1.179
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Market analysis for Rice Bran Milk: A study of consumer preference towards alternative dairy beverages in Sri Lanka

A.G.W.U. Perera
1
,
K. V. K. Gunathilake
2
,
TC Manawadu
3

Abstract: Abstract-Consumption of alternative dairy beverages is on the rise in many parts

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