“…This will necessitate the thinking of possibilities of forging ahead and current opportunities linkages within the conceptual framework which guided this study. A handful of researches were done to explore the cotton marketing in southern Africa (Machethe, Jagwe, & Ouma, 2008;Musara, Musemwa, Mutenje, Mushunje, & Pfukwa, 2018;Savvides, 2000). In Zimbabwe, the cotton market is not stable due to factors like inflation and disparities between the formal and informal USD exchange rates.…”