TurkishStudies
 2019
DOI: 10.29228/turkishstudies.30200
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Markaya Duyulan Güven Üzerinde Deneyimsel Pazarlamanın Rolü: Ulusal Düzeyde Faaliyet Gösteren Lojistik Şirketi Müşterileri Üzerinde Bir Çalışma

Murat Çakirkaya1

Abstract: Amaç-Araştırmanın amacı deneyimsel pazarlama uygulamalarının markaya duyulan güven üzerindeki rolünün tespitidir.

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