Mark Twain as an American Icon

Dressing the Part: Mark Twain's White Suit, Copyright Reform, and the Camera

“…America has embraced this image ever since, especially in forms of popular culture. A snowy Twain has appeared in numerous advertisements, selling tomato soup, for example, in a Campbell's ad that ran in the Saturday Evening Post in 1934 (Budd, “Mark Twain as an American Icon” 21). The elderly author in his white suit also figured prominently in a 1925 magazine ad for Lux laundry flakes, wherein Twain touts Lux as his choice for washing his signature whites (Figure 2).…”