Proceedings of the 5th ACM International Conference on Collaboration Across Boundaries: Culture, Distance &Amp; Technology 2014
DOI: 10.1145/2631488.2631501
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Marius, the giraffe

Abstract: On February 9, 2014, a giraffe named Marius was put to death by the Copenhagen Zoo in Denmark, sparking a storm of public discussion nationally and internationally. This paper presents a comparative informatics case study of the event. We employ the method of grounded comparison in the examination of the text of postings and articles in social media as well as mainstream media in Danish and English languages. At the macro-structural level, the social media discourse is characterized by arguments grounded in sc… Show more

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Cited by 9 publications
(2 citation statements)
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“…Also, major international media has also participated in the case of Marius. British BBC and The Guardian newspaper has also referred to the killing, CNN followed the case on both network and TV, and The New York Times has also written about Marius' death [71].…”
Section: Case Study 2: Social Set Analysis Of Corporate Social Media ...mentioning
confidence: 99%
“…Also, major international media has also participated in the case of Marius. British BBC and The Guardian newspaper has also referred to the killing, CNN followed the case on both network and TV, and The New York Times has also written about Marius' death [71].…”
Section: Case Study 2: Social Set Analysis Of Corporate Social Media ...mentioning
confidence: 99%
“…For example, the naming of a giraffe was attributed internally at Copenhagen Zoo for the sensationalized media storm that followed its death (personal observation, Vicky Melfi). The negative ramifications of this were largely reported outside of Denmark (Zimmerman et al, 2014). This incident exemplifies how cultural differences and contradictory expectations of zoos can influence perceptions of HAI (Cohen & Fennell, 2016), from which keepers are likely not exempt (Birke et al, 2019).…”
Section: Discussionmentioning
confidence: 82%