Maritime Cruises as an Integral Part of the Destination Tourist Product. Management Strategy

Abstract

Nautical tourism is a growing sector that records excellent tourist results even in this uncertain time of the pandemic covid 19. According to the statistical data, an increasing number of people use the tourist offer of nautical tourism and cruising. Modern tourists need more than just accommodation and food. They are looking for a more sophisticated tourist offer and they find it in destinations that offer a diverse touristic product. Sea voyages or cruises record constant growth and resource development. With a nautical charter, the focus on the peak season is slightly smaller than is the case with the overall tourist traffic, while at the same time the share of pre-season and post-season is higher. In this way, the negative consequences of the seasonality of tourism are mitigated. Today in the time of the pandemic, this is an ideal type of vacation because it is less massive, with limited capacities and fluctuations.