Marigold Beads:

Brenner, Joni; Gupta, Pamila

doi:10.18772/22019053641.17

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“…A book chapter that Brenner co-authored called "Marigold Beads: Who Needs Diamonds!?" (Brenner & Gupta, 2019) described how beading could have been viewed by others as a low-end artistic form or fashion accessory, and not as a highly skilled creative practice. Brenner's positioning of the Marigold beadwork aimed to highlight and expose the creativity, technique and mastery of the craft.…”

Section: Networking and Positioningmentioning

confidence: 99%

Marigold Beads: focused innovation in a Zimbabwean co-operative

Moore

2022

EEMCS

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Learning outcomes Following discussion and analysis of the case, students should be able to explore how an individual’s background affects his/her perspective on entrepreneurial opportunities; analyse leadership behaviours that support an innovation process; and understand that constraints can enhance innovation. Case overview/Synopsis This real-life case explores the main protagonist, Joni Brenner, an arts university professor at the University of Witwatersrand (Wits) in South Africa, and how over the past 10 years she worked with a group of co-operative beaders in Zimbabwe who developed hand loomed necklaces that were sold locally and internationally, placed in the African section of museum stores.The case provides an opportunity to explore the evolution of the Marigold product, the characteristics of an entrepreneur and how innovation can come from a very focused and constrained approach. Brenner’s involvement with the co-operative involved the supply of materials, design innovation and product sales. Innovation had come through focusing on the evolution of the core product, through different designs and colour combinations, learning through mistakes and through other artistic collaborations. The case concludes with Brenner questioning whether the innovation approach should be adapted to meet the needs of a potential new customer. Complexity academic level This case is appropriate for undergraduate, graduate and post-graduate, MBA and executive education students focusing on entrepreneurship, small business development and/or innovation. Supplementary materials Teaching notes are available for educators only. Subject code CSS 7: Management Science.

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Section: Networking and Positioningmentioning

confidence: 99%

Marigold Beads: focused innovation in a Zimbabwean co-operative

Moore

2022

EEMCS

View full text Add to dashboard Cite

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Marigold Beads:

Cited by 1 publication

References 0 publications

Marigold Beads: focused innovation in a Zimbabwean co-operative

Marigold Beads: focused innovation in a Zimbabwean co-operative

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