Mapping the tourism mobile applications

Ζάρμπου, Θεοδώρα; Charoula, Drosopoulou; Vlachopoulou, Maro

doi:10.1145/2490257.2490295

Cited by 5 publications

(7 citation statements)

References 26 publications

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“…In the other side, the use of SMS is identified in numerous works as a less relevant technology in mobile services. For instance, Zarmpou et al (Zarmpou, Drosopoulou, and Vlachopoulou 2013) presents a study of the best practice in tourism applications and technologies that take place in the mobile tourism sector over the analysis of fourteen tourism services. It asseverates that "the preferable way delivering the service is the mobile applications; mobile browsers, SMS and MMS seem to be not widely used in this study's sample of examination".…”

Section: State Of the Artmentioning

confidence: 99%

The digital ‘connected’ earth: open technology for providing location-based services on degraded communication environments

Piedrafita

Béjar

Blasco

et al. 2017

International Journal of Digital Earth

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In the current world, it is easy to listen that everybody and everything is connected. Over this connected world, the concept of Location-Based Services has grown in order to provide digital services in everyplace and at every time. Nevertheless, this is not 100% true because the connection is not guaranteed for many people and in many places. These are the Degraded Communications Environments, environments where the availability of highspeed communications is not guaranteed in at least the 75% of the time. This paper works over the experience of a previous work in developing light protocols that do not need broadband for communication. This work provides an extension of these protocols for the inclusion of mobile devices as elements of the communication process, and a set of libraries to allow the development of applications in Degraded Communications Environments. The work done has involved the development of two frameworks: An Android framework that makes the incorporation of Android devices easier, and a server-based framework that provides the server side for the development of the referred applications. A use case that uses these both frameworks has been developed. Finally, all technology developed is available throw a public Git repository.

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Section: State Of the Artmentioning

confidence: 99%

The digital ‘connected’ earth: open technology for providing location-based services on degraded communication environments

Piedrafita

Béjar

Blasco

et al. 2017

International Journal of Digital Earth

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“…For example, the European Union has funded research to create user-friendly mobile services personalized for tourism (Poslad, et al, 2001;Schwinger, et al, 2005;Zarmpou, et al, 2013). In addition, England and Hong Kong have developed a sophisticated mobile travel application aimed at helping tourists create a memorable experience on the go (Neuhofer, et al, 2012).…”

Section: Mobile App As a Value-added Innovationmentioning

confidence: 99%

“…The novelty of such technology was that it highlighted the importance of functionality, which included information, mapping, navigation, and context-awareness (Zarmpou, et al, 2013). These are still relevant today.…”

Section: Theoretical and Analytical Frameworkmentioning

confidence: 99%

“…Some of the early adopters of mobile technologies in tourism expressed preference for mobile guides while on vacation, an area that received much attention in the early literature (Gavalas and Kenteris, 2011;Kramer et al, 2008). The novelty of such technology was that it highlighted the importance of functionality, which included information, mapping, navigation and context-awareness (Zarmpou et al, 2013). These…”

Section: Theoretical and Analytical Frameworkmentioning

confidence: 99%

“…Indeed, many destinations have realized the importance of mobile technology for their strategic development and tourist experience formation and have taken leads in building various mobile tourism information services that add value and enhance their competitive position. For example, the European Union has funded research to create user-friendly mobile services personalized for tourism (Poslad et al, 2001;Schwinger et al, 2005;Zarmpou et al, 2013). In addition, England and Hong Kong have developed a sophisticated mobile travel application aimed at helping tourists create a memorable experience on the go (Neuhofer et al, 2012).…”

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confidence: 99%

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Developing mobile services

Rivera

Croes

Zhong

2016

IJCHM

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Purpose This paper aims to examine and identify important attributes for mobile applications (apps) that might dictate tourist preferences for the apps on a small island destination. Guided by the Task Technology Fit (TTF) theory, the study considers the tasks performed, technology characteristics and individuals’ characteristics in determining the mobile apps attribute set. Design/methodology/approach This study uses a conjoint methodology within a case study approach framework. The conjoint analysis allows for assessing preferences from different consumers regarding the objective characteristics of products or services that facilitate the optimal design of product development. Optimal product development is a challenge for destinations, as they strive to achieve and sustain optimal market positions. Mobile apps may empower destinations in this endeavor. The case study approach imparts a context-dependent knowledge that facilitates a more nuanced understanding of consumer preference of use. Findings The results of the conjoint analysis suggest a strategic mapping of the most important attributes including type of content information, coupons and location awareness in defining apps product development. Within each attribute, the study also identifies the significant characteristics of a mobile application that are preferred by tourists. This ranking exists irrespective of familiarity with the destination (first-time and repeat visitors). Research limitations/implications The implication is that revealed preferences anchored in conjoint analysis provide a powerful approach to optimize product development in a small island destination. From a practical perspective, the findings suggest that the developments of a mobile app for a destination must concentrate on fostering spending and consider the app as a new marketing channel. From a theoretical point of view, the current study highlights the usefulness of using the conjoint analysis and the TTF theory as an overarching framework in mapping a multi-attribute decision-making space that influences tourist judgment and preference of use. The conjoint method applied in the study enables researchers to clearly identify a combination of various mobile app attributes that are most influential on tourists’ choice and preference of use. The guiding framework, TTF theory, allows the conjoint product designs to go beyond the technology characteristics to include tasks performed by tourists and their individual characteristics. Originality/value This study is the first to apply a conjoint analysis within the TTF theoretical framework in the context of a small island destination when assessing tourists’ use preferences toward mobile applications, while at the same time investigating whether any differences exist between first-time and repeat visitors. The study demonstrates that complementing the nature of the task (traveling) with context-specific interface and interactive features is an important area of inquiry that can benefit from adopting conjoint analysis.

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