Mapping the Logic of Value in Higher Education – A Theoretical Adaption of Service-Dominant Logic and Empirical Case Study in the Context of Executive Education
Abstract:Strategic management tools for controlling processes, decision-making, goal achievement and -measurement are useful when it comes to governing complexity and resulting uncertainties in higher education institutions (HEI). A strategy map is such a useful tool with many advantages. This article specifically develops and describes a modified strategy map for the field of executive education. This small-scale qualitative study uses a sample of MBA students at a German university in focus groups and additionally a … Show more
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