Mapping the jungle: A bibliometric analysis of research into construal level theory

215

144

This study is the first to provide an integrated view on the body of knowledge of artificial intelligence (AI) published in the marketing, consumer research, and psychology literature. By leveraging a systematic literature review using a data‐driven approach and quantitative methodology (including bibliographic coupling), this study provides an overview of the emerging intellectual structure of AI research in the three bodies of literature examined. We identified eight topical clusters: (1) memory and computational logic; (2) decision making and cognitive processes; (3) neural networks; (4) machine learning and linguistic analysis; (5) social media and text mining; (6) social media content analytics; (7) technology acceptance and adoption; and (8) big data and robots. Furthermore, we identified a total of 412 theoretical lenses used in these studies with the most frequently used being: (1) the unified theory of acceptance and use of technology; (2) game theory; (3) theory of mind; (4) theory of planned behavior; (5) computational theories; (6) behavioral reasoning theory; (7) decision theories; and (8) evolutionary theory. Finally, we propose a research agenda to advance the scholarly debate on AI in the three literatures studied with an emphasis on cross‐fertilization of theories used across fields, and neglected research topics.

Section: Construal Level Theorymentioning

confidence: 99%

AI in marketing, consumer research and psychology: A systematic literature review and research agenda

Mariani

Perez‐Vega

Wirtz

2021

215

144

“…Motivating this study, extant research has demonstrated that a wide range of consumption behaviors are informed by individuals' construal‐level (see Adler & Sarstedt, 2021 for recent overview). For instance, construing objects abstractly has been shown to lead individuals to assign greater importance to products placed in an online shopping cart and a subsequent reduction in the likelihood of shopping cart abandonment (Rubin et al, 2020).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

“…Motivating this study, extant research has demonstrated that a wide range of consumption behaviors are informed by individuals' construal-level (see Adler & Sarstedt, 2021 for recent overview).…”

Section: Construal and Consumption Behaviorsmentioning

confidence: 99%

Does multitasking change how we think? The impact of specialized depletion from concurrent task performance on subsequent behavior

Rubin

Hildebrand

Malloy‐Diniz

2022

Despite the ubiquity of multitasking, prior research has ignored potential carryover effects of concurrent task performance on the way individuals interpret subsequent consumption behaviors and decisions. This study evinces that extensive use of updating, an executive function central to multitasking and necessary for construing actions abstractly, reduces the likelihood that it will be used on subsequent tasks. Accordingly, the results of three studies show that extensive employment of updating (via multitasking) reduces an individual's propensity to construe behaviors (consumption or otherwise) in abstract (vs. concrete) terms, influencing consumer choices. Specifically, we show that individuals are less likely to choose healthy food items (i.e., those consistent with long‐term health goals) and favor feasibility over desirability following episodes of multitasking. Further, we rule out general cognitive depletion and mood as alternative explanations for such carryover effects.

“…Finally , a comprehensive and systematic review of conversational commerce is arguably best undertaken and published by Psychology & Marketing because (1) conversational commerce is a marketing phenomenon that reflects the deployment of conversational agents for value creation and service delivery in the marketplace, and in the process of doing so, influences customer behavior, which can be explained by the psychological process involving a myriad of perception and evaluation influencing factors, (2) the journal is home to psychological studies of marketing phenomenon, (3) the journal has explicitly called for papers in this area (Mariani & Perez‐Vega, 2020; Pentina & Bailey, 2022), and (4) the journal has a prolific and recent track record of publishing comprehensive and systematic reviews (Hassan et al, 2022; Mariani et al, 2022), including those relying on a bibliometric methodology (Adler & Sarstedt, 2021; Donthu et al, 2021a; Khan et al, 2020), with a review on conversational commerce or conversational agents virtually nonexistent.…”

Section: Introductionmentioning

confidence: 99%

Alexa, what do we know about conversational commerce? Insights from a systematic literature review

Lim

Kumar

Verma

et al. 2022

126

Conversational agents are systems with human‐like features that can be deployed in service settings and are fast emerging as the future of online commerce. Considering the importance and proliferation of conversational commerce, it is opportune to take stock of the field's research from a bird's eye view to guide understanding of its current and future progress. In this regard, the goal of this study is to review the performance and intellectual structure of conversational commerce. To do so, this study conducts a comprehensive and systematic review of 722 publications on conversational commerce using the Scientific Procedures and Rationales for Systematic Literature Reviews protocol and a collection of bibliometric analysis techniques consisting of performance analysis and science mapping (e.g., content analysis, keyword co‐occurrence analysis, and bibliographic coupling). In doing so, this study reveals the performance (e.g., publication and citation trends, and top sources, publications, and authors) and the major theories and themes in the intellectual structure of the field. The study concludes with a conceptual framework depicting the constructs (e.g., antecedents, mediators, moderators, consequences, and enablers) of employing conversational agents for commerce and service delivery, as well as suggestions for its future research.