Mapping consumer’s cross-device usage for online search: Mobile- vs. PC-based search in the purchase decision process

Han, Sangman; Han, Jie; Im, Il; Jung, Sung In; Lee, Jung Won

doi:10.1016/j.jbusres.2021.12.051

Cited by 15 publications

(10 citation statements)

References 31 publications

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“…Of the 59 articles retrieved, 33 (56%) are grounded in one or more established theories, such as the construal level (Kaatz, 2020; Kim et al, 2020; Lurie et al, 2014; Park et al, 2022; Ransbotham et al, 2019), uses and gratification (Kim et al, 2022; Kukar‐Kinney et al, 2022; Luo et al, 2022; Sreejesh et al, 2021; Wagner et al, 2020), media richness (Ghosh et al, 2021; März et al, 2017; Sreejesh et al, 2021; Tseng & Wei, 2020), information (Han, Han, et al, 2022; Zhang et al, 2021), or social exchange theories (Kim et al, 2020; Park et al, 2022; see Table 2).…”

Section: How Do We Know About Device‐mediated Customer Behaviour On T...mentioning

confidence: 99%

“…The small screens and low usability of smartphones increase the burdens of information gathering (i.e. search costs) and motivate customers to reduce such cognitive efforts (Ghose et al, 2013; Goldstein & Hajaj, 2022; Han, Han, et al, 2022; Zhu et al, 2020). The influence of usage contexts and situations when mobile devices are used on the go or in stores further adds to the high cognitive load (Grewal et al, 2018).…”

Section: What Do We Know About Device‐mediated Customer Behaviour On ...mentioning

confidence: 99%

“…Customers' focus on reducing cognitive efforts when using mobile devices influences browsing and searching behaviour in several ways. For example, browsing on mobile devices is shown to be more task‐oriented and less diverse, while on desktop devices it appears to be more exploration‐oriented (Goldstein & Hajaj, 2022; Han, Han, et al, 2022; Raphaeli et al, 2017). This is consistent with findings illustrating that sessions conducted through mobile devices tend to be shorter in both duration and numbers of clicks than those performed on stationary devices (Goldstein & Hajaj, 2022; Kaatz et al, 2019; Luo et al, 2022; Raphaeli et al, 2017).…”

Section: What Do We Know About Device‐mediated Customer Behaviour On ...mentioning

confidence: 99%

“…This said, browsing for pleasure or as a distraction to skip otherwise unused time such as when waiting for a bus appears to be an important objective when a mobile phone is employed (Fuentes & Svingstedt, 2017). Thus, mobile devices might be operated more for an initial need recognition and consideration, whereas stationary ones might be adopted for a more effortful narrowing of choice sets through extensive and diverse exploration (Han, Han, et al, 2022; Kukar‐Kinney et al, 2022). In line with this argument, Herhausen et al (2019) highlighted in their study that the usage of mobile phones is associated with a larger number of general touchpoints (retailer, competitor and additional touchpoints) visited in the pre‐purchase stage.…”

Section: What Do We Know About Device‐mediated Customer Behaviour On ...mentioning

confidence: 99%

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Device‐mediated customer behaviour on the internet: A systematic literature review

Wolf

2023

Int J Consumer Studies

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The proliferation of smartphones, tablets and other digital devices in addition to traditional computers has transformed the Internet into a device‐mediated environment. While these devices provide immediate access to similar Internet sources, they differ significantly in their characteristics, such as screen size, operation mode and context of use. As a consequence, behaviours on the Internet along the customer journey vary substantially depending on the device used. To summarize the fast‐growing body of research on device‐mediated customer behaviour, a systematic, framework‐based literature review of 59 articles from the last decade was conducted. Through an examination of the antecedents, decisions and outcomes investigated in the publications, the review presents a conceptual framework that highlights the relation between device characteristics, decision processes and behavioural outcomes. The review further summarizes the theories, contexts and methods employed in the studies and sets an extensive future research agenda. We found that the extant literature lacks comprehensive theories and clear definitions of digital devices in the omnichannel environment. Furthermore, existing findings should be generalized for other contexts (e.g. industries and countries) and validated via the introduction of other research designs and methods. The understanding of device‐mediated behaviour and the consequently arising marketing measures remains scarce. Thus, this review advances the comprehension of customer behaviour on the Internet and provides researchers and practitioners with information on the implications for customer experience and omnichannel management.

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Section: How Do We Know About Device‐mediated Customer Behaviour On T...mentioning

confidence: 99%

Section: What Do We Know About Device‐mediated Customer Behaviour On ...mentioning

confidence: 99%

Section: What Do We Know About Device‐mediated Customer Behaviour On ...mentioning

confidence: 99%

Section: What Do We Know About Device‐mediated Customer Behaviour On ...mentioning

confidence: 99%

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Device‐mediated customer behaviour on the internet: A systematic literature review

Wolf

2023

Int J Consumer Studies

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“…Media business success can be promoted with the help of various services. In this direction, purchase decision of customers has significant importance (Han, Han, Im, Jung, & Lee, 2022). As purchase decision of customers has major importance for business success among various organization.…”

Section: Introductionmentioning

confidence: 99%

Keys to success for the advertising media management business on the sky train routes in Thailand

Chimphitak

Sungkhamanee

Techarattanased

et al. 2022

ijhs

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Enhancing the potential of the advertising media management business entrepreneurs enables them to be successful in their businesses on the sky train routes. At present, there are a total of 5 sky train lines and 113 stations in service, covering a distance of more than 157 kilometers. With this reason, advertising media used for the promotion of products and services are displayed both inside the train stations and in the trains in order to create awareness among consumers to make a purchasing decision. At present, the competition of this type of business is very high. Advertising media management business has not been able to adapt and differentiate itself from its competitors nor create its competitive advantage, resulting in its inability to respond to the needs of the customers who travel on the sky trains in Thailand. The objectives of this research were to: 1) study levels of personal norms, purchasing decision, co-branding with customers through social commerce tools, advertising strategies, social support, innovations for trust building, and the success of the advertising media management business on the sky train routes in Thailand

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Factors Influencing Online Product Purchase Through Mobile Applications

Mohapatra,

Behera,

Das

et al. 2024

Lecture Notes in Mechanical Engineering

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Mapping consumer’s cross-device usage for online search: Mobile- vs. PC-based search in the purchase decision process

Cited by 15 publications

References 31 publications

Device‐mediated customer behaviour on the internet: A systematic literature review

Device‐mediated customer behaviour on the internet: A systematic literature review

Keys to success for the advertising media management business on the sky train routes in Thailand

Factors Influencing Online Product Purchase Through Mobile Applications

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