Mapping consumer power: an integrative framework for marketing and consumer research

Denegri‐Knott, Janice; Zwick, Detlev; Schroeder, Jonathan E.

doi:10.1108/03090560610680952

Cited by 225 publications

(198 citation statements)

References 56 publications

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“…Even if an individual does not actually influence another person against his/her will, the individual holds the power. Against this background, three concepts of consumer power have evolved: consumer sovereignty and the cultural concept, which are based on the first stream, and the discursive model, which is based on the second stream (Denegri-Knott et al 2006).…”

Section: Consumer Powermentioning

confidence: 99%

Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research

Hoffmann

Hutter

2011

J Consum Policy

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A new form of ethical consumption has recently evolved: The carrotmob. As in a flashmob, consumers collectively swarm a specific store and purchase its goods in order to reward corporate socially responsible behaviour. The present paper introduces a conceptionalization of carrotmobs that takes into account the perspective of the three relevant parties: activists, companies, and consumers. First, the paper considers activists' objectives in initiating such a social movement. It describes how they use guerrilla tactics to foster the participation of companies and consumers. Second, the paper considers the perspective of the target company, stressing the role of corporate social responsibility and describing how companies compete in an auction to become the carrotmob target. Third, the paper highlights the consumer perspective, discussing different views on consumer power and the motivation to participate in a carrotmob. The paper also points out directions for further empirical research for each of these three perspectives.

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Section: Consumer Powermentioning

confidence: 99%

Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research

Hoffmann

Hutter

2011

J Consum Policy

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“…This resisting consumer is understood to gain a certain level of freedom of choice against the marketer in the capitalist market system (Denegri-Knott, Zwick, and Schroeder 2006;Slater 1997). Yet, another strand of research argues that the contemporary consumer is not powerful or revolutionary enough to change the market structure (Holt 2002).…”

Section: Reflections On Consumer Resistancementioning

confidence: 99%

Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject

Karababa¹,

Ger²

2011

J Consum Res

220

171

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is professor of marketing, Bilkent University, Ankara, 06800, Turkey. The authors would like to thank Halil İnalcık and Mehmet Kalpaklı for sharing their invaluable knowledge and sources and Jonathan Schroeder for his useful comments on earlier versions of this article. The authors are grateful for the supportive and helpful remarks and insights provided by the editor, associate editor, and the reviewers, particularly the trainee reviewer. AbstractWe examine the socio-historical formation of the consumer subject during the development of consumer culture in the context of leisure consumption. Specifically, we investigate how an active consumer was forming while a coffeehouse culture was taking shape during early modern Ottoman society. Utilizing multiple historical data sources and analysis techniques, we focus on the discursive negotiations and the practices of the consumers, marketers, the state, and the religious institution as relevant stakeholders. Our findings demonstrate that multiparty resistance, enacted by consumers and marketers, first challenged the authority of the state and religion and then changed them. Simultaneously and at interplay with various institutional transformations, a public sphere, a coffeehouse culture, and a consumer subject constructing his self-ethics were developed, normalized, and legalized. We discuss the implications of the centrality of transgressive hedonism in this process as well as the existence of an active consumer in an early modern context.

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“…In general, contemporary consumers have overcome information asymmetries thanks to the widespread availability of information on products, brands, prices and firms' strategies. As a result, marketing has been increasingly conceived not as unidirectional and completely controlled by firms, but as distributed and interactive (Holt 2002;Salzer--Morling and Strannegard 2004;Denegri--Knott et al 2006). …”

Section: Marketing In Smes: Emerging Challengesmentioning

confidence: 99%

Marketing in SMEs: the role of entrepreneurial sensemaking

2011

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and through the analysis of four case studies, the article proposes a conceptual framework that emphasizes the centrality of entrepreneurial sensemaking in small and medium--sized enterprises' marketing strategies. We posit that entrepreneurs are engaged in the construction of interpretive frameworks that, when explicated and made accessible to consumers and stakeholders, legitimate novel business ideas and logics. These interpretive frameworks structure the content and processes of marketing activities. Theoretically, the article aims to contribute to the debate on marketing in small businesses shedding light on the processes underlying the formation of marketing strategies.Propositions are offered to guide future empirical research based on the proposed conceptual framework.

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Mapping consumer power: an integrative framework for marketing and consumer research

Cited by 225 publications

References 56 publications

Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research

Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research

Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject

Marketing in SMEs: the role of entrepreneurial sensemaking

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