Mapping 20 Years of Literature on CSR in Tourism Industry: A Bibliometric Analysis

Abstract

The tourism industry has a tremendous impact on the environment and local communities. Therefore, corporate social responsibility (CSR) is essential both as a mediating factor and competitive edge for organizations in this field. This paper reviews CSR in the tourism industry and proposes a bibliometric analysis of 131 indexed articles, between 2001 and 2020. The most influential aspects of the literature (authors, articles, journals, institutions, and keyword networks) were identified. Co-citation analysis combined with content analysis of the 22 most cited articles was performed, and four research streams were revealed: 1) CSR and financial performance; 2) CSR practices, drivers, and inhibitors; 3) Reporting and communication of CSR; 4) CSR and stakeholder behavior. Future research guidelines are drawn from the most recent articles on this topic to shed new light for the future scholars working in the field.

Safety and security research in tourism: a bibliometric mapping

“…In line with the tremendous increase in tourism studies, bibliometric methods have begun to be applied for several decades (Weaver & McCleary, 1989); however, bibliometric mapping studies are relatively new (Van Eck & Waltman, 2010). Bibliometric mapping techniques applied in tourism studies have been used to analyse a variety of themes, such as corporate social responsibility (Jiddi & Ibenrissoul, 2020), destination management and marketing (Ávila-Robinson & Wakabayashi, 2018), duration of stay (Atsız, Öğretmenoğlu & Akova, 2022), co-creation (Tregua, D'Auria & Costin, 2020), international dark tourism (Xie, Wang & Lu, 2019), smart experiences (Soliman et al, 2021), world heritage (Zhang, Xiong, Liu & He, 2022), sustainable and responsible tourism paradigm (Mihalic, Mohamadi, Abbasi & Dávid, 2021), and information and communication technology (Molina-Collado et al, 2022). The techniques have also been used to review scientific trends and the output of journals (Bashir & Singh, 2022;Bashir, Singh & Sibi, 2022;Soliman et al, 2021a).…”

The Influence of Corporate Social Responsibility Micro-Level Processes on Meso-Level Performance: the Case of Hospitality

“…The research efforts on micro-CSR inhospitality are rather limited, and although in recent years the number of studies has increased, with most micro-level CSR studies focusing on customers and their perceptions, researchers in the hospitality industry have just recently begun to look into the links between CSR and em-ployee behaviour and attitudes (Guzzo et al, 2020). Jiddi and Ibenrissoul (2020) performed an analysis of 131 indexed articles published between 2001 and 2020, and concluded that the most addressed issues are as follows: 1) CSR and financial performance; 2) CSR practices, drivers and inhibitors; 3) reporting and communication of CSR; and 4) CSR and stakeholder behaviour. The fourth cluster seemingly addresses microlevel processes and employee and customer behaviour (satisfaction and loyalty) towards a company's CSR approach.…”

“…CSR is all the 'context-specific organisational actions and policies that take into account stakeholders' expectations and the triple bottom line of economic, social, and environmental performance' (Aguinis, 2011). Studies have revealed that CSR is mainly researched with regard to CSR and the correlation with financial performance, competitive advantage, CSR drivers and inhibitors, the reporting and communication of CSR, and CSR and stakeholders (Jiddi, Ibenrissoul, 2020). The majority of studies on CSR in hospitality and tourism were conducted at the meso-level, analysing corporate performance and benefits, where customers were the most studied stakeholder (Guzzo et al, 2020).…”

Social Activities and Market Value

“…Consumers appreciate companies that disclose more than companies that do not disclose CSR activities. The interaction of good governance, positive financial performance, and sustainable CSR activities provide a good image that increases market value (Jiddi and Ibenrissoul, 2020;Lubis, 2018;Widiyanti et al, 2019).…”

“…This study examines CSR activities' role as a moderating variable in the company experiencing a decline in financial performance. The moderator function means that environmental activities are weakened when the company has bad news and become reinforced when the company has good news (Jiddi and Ibenrissoul, 2020). Based on the background described above, the researcher draws several formulations of the problem, namely: do managerial ownership, institutional ownership, financial performance affect market value, and whether the CSR activity is a moderator of the relationship between these variables?…”