“…TCA’s theoretical framework is ideal for examining inter-firm relationships (Coase, 1937; Williamson, 1975) and is at the core of outsourcing research (Eisenhardt, 1989; Heide, 1994; Ono and Kubo, 2009; Stump and Heide, 1996; Wang, 2002). Central to this framework are various dimensions that organizations must consider in analyzing their make or buy decisions, such as bounded rationality or constraints on decision-makers’ cognitive ability to account for all variables pertinent to a transaction (Richmond et al , 1992), opportunism, (Williamson, 1975), the specificity of assets invested in the transaction (Geyskens et al , 2006) and behavioral and environmental uncertainty surrounding a transaction (Rindfleisch and Heide, 1997).…”