Manufacturer’s Business Strategy: Interaction of Sharing Economy and Product Rollover

Jian, Feng; Liu, Bin; Liu, Zhongfan

doi:10.1155/2020/2328602

Cited by 5 publications

(10 citation statements)

References 30 publications

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“…The sharing products with high or low production costs have different degrees in cannibalizing the manufacturer's sales market, which has become a consensus [3,24,26]. When the production cost is low, though the sharing market hurts the manufacturer's profits [24], the manufacturer is still selling new products in the sales market.…”

Section: Resultsmentioning

confidence: 99%

“…Schmidt exploited a difference-in-difference methodology and obtained that car manufacturer's participation in the sharing economy would reduce new car sales [32]. Next, the manufacturer adjusted its operation strategies to respond to the sharing economy [3,29]. Li et al studied the profit maximization factors that the manufacturer chose to cooperate with different platforms.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Considering the manufacturer's entering the sharing market, we assume that the manufacturer only rents out the new products via the B2C product-sharing platform. Since new product sharing can serve as a form of marketing, promoting the product by allowing the consumer to experience it before making the large purchase is necessary to acquire something [3,36]. For the new product sharing, the manufacturer rents it out to consumers at a rental cost α + g and price p 1 (p 1 < p B ).…”

Section: Assumptionsmentioning

confidence: 99%

“…In addition, the huge demand in the sharing market is also an important reason for attracting many companies to join the sharing market. Several carmakers, such as Mercedes-Benz, General Motors, BMW, and Tesla, have introduced a sharing program to increase market share [3]. In China, GoFun, a car-sharing app launched by Shouqi Group, has increased from 1.53 million to 2.13 million during the past year in terms of monthly user activity.…”

Section: Introductionmentioning

confidence: 99%

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Manufacturer’s Sharing Servitization Transformation and Product Pricing Strategy

Liu

Jian

2021

Sustainability

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The sharing market includes the idle product sharing by the owner and the firm’s new product sharing. Companies participating in the sharing economy choose to withdraw from the market because it is always difficult to make a profit, due to heavy asset investment, but there is no such worry for owners who do not need cost input. At the same time, we have observed that the sharing products launched by companies are difficult to meet the rental needs of consumers. Based on the above findings, we have constructed a model where there is a market where a monopolistic manufacturer sells and rents out at the same time, and owners who purchased new products can choose to rent out products when they are idle. Because of the uncoordinated supply and demand matching of the sharing market and the excessively high unit cost input, our research found that: (1) the barriers for the manufacturer to enter the sharing market are always high—for example, the manufacturer will choose to enter the sharing market only when consumers have a high rate of availability of sharing products. Only when the cost of products in the sharing market is not low will the manufacturer choose to provide sharing services; (2) the competition between the two products in the sharing market weakens the demand cannibalize in the sales market; (3) the manufacturer enters the sharing market to promote the owner’s income. The owner’s earnings will increase with the rising of sharing products’ availability.

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Section: Resultsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Assumptionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Manufacturer’s Sharing Servitization Transformation and Product Pricing Strategy

Liu

Jian

2021

Sustainability

Self Cite

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“…In the middle, the service and product layers are related to the current service and functions and promising functions of products that customers need. At the bottom, the technology layer is related to the crucial information on trends of technology and issues of future [6,7].…”

Section: Introductionmentioning

confidence: 99%

Development of Morphology Analysis-Based Technology Roadmap Considering Layer Expansion Paths: Application of TRIZ and Text Mining

2020

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Morphology analysis (MA)-based roadmapping has been considered an effective means to support the process of technology innovation in a business environment. However, previous research on MA-based roadmaps has commonly focused on the process of developing existing technology roadmaps (TRMs), while the paths of layer expansion for seeking new opportunities is rarely a focus. Thus, the aim of this research is to develop MA-based TRMs by utilizing MA to describe the characteristics of the technology and product layers in the TRMs and apply the improved theory of inventive problem solving (TRIZ) inventive principles to establish innovation paths for new opportunities with the aid of text mining tools. This study suggests using a morphological matrix to construct existing TRMs by calculating the correlations among different technology and product nodes and two sparse generative topographic mapping (SGTM)-based maps to discover new technology and product opportunities by identifying technology and product development trends and innovation elements in sparse areas, which is the objective of simplifying TRIZ application. To illustrate the performance of the proposed approach, a case study is conducted using patents and product manuals for underwater vehicles, which are becoming popular high-tech and secure tools to explore sub-sea resources. This approach contributes by suggesting a semi-autonomous and systematic procedure to extend the existing MA-based TRM and simplifying TRIZ application according to the occurrence frequency of the keywords.

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Vehicle-type strategies for manufacturer's car sharing

Liu

Wang

Jian

2022

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PurposeThis paper aims to study vehicle-type strategies for the manufacturer's car sharing by accounting for consumers' behavior and the subsidy.Design/methodology/approachThe authors develop a game model, in which a monopoly manufacturer that can produce gasoline vehicles (GVs) or energy vehicles (EVs) not only sells vehicles in the sales market, but also rents them out in the sharing market by the self-built platform. The manufacturer strategically chooses which type of vehicles based on consumers' behavior and whether the government provides the EVs’ subsidy.FindingsWhen consumers' low-carbon awareness is relatively high or the marginal cost is low, the manufacturer chooses EVs. The manufacturer chooses GVs when the low-carbon awareness and the marginal cost are low. Only when the low-carbon awareness and the subsidy are not too low, the manufacturer who originally chose GVs launches EVs. When the low-carbon awareness is high, the excessive subsidy discourages the manufacturer from entering the sharing market. If the government provides the subsidy, the manufacturer launches high-end EVs. Otherwise, the manufacturer launches low-end EVs. Moreover, the subsidy increases consumer surplus and social welfare since the high subsidy makes EVs’ sharing market demand be negative.Originality/valueThis study enriches the literature on vehicle-type strategies for the manufacturer's car sharing, owns a practical significance to guide the manufacturer's operation management in the car sharing market and provides advice on whether the government should provide EVs’ subsidy.

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Manufacturer’s Business Strategy: Interaction of Sharing Economy and Product Rollover

Cited by 5 publications

References 30 publications

Manufacturer’s Sharing Servitization Transformation and Product Pricing Strategy

Manufacturer’s Sharing Servitization Transformation and Product Pricing Strategy

Development of Morphology Analysis-Based Technology Roadmap Considering Layer Expansion Paths: Application of TRIZ and Text Mining

Vehicle-type strategies for manufacturer's car sharing

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