Manipulation of familiarity reveals a necessary lexical component of the word-stem completion priming effect

Postle, Bradley R.; Corkin, Suzanne

doi:10.3758/bf03201209

Cited by 12 publications

(8 citation statements)

References 86 publications

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“…This conclusion did not fit well with the conclusion drawn by several authors that priming in stem completion does depend, at least in part, on lexical processing (e.g., Postle & Corkin, 1999;Weldon, 1991;Wippich, 1995). Indeed, the dependence of priming on solutions in the present experiments was consistent with some level of lexical involvement.…”

Section: Priming Production Processes and Awarenesscontrasting

confidence: 74%

Different involuntary mechanisms underlie priming and LOP effects in stem completion tests

Barnhardt

2004

Memory

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The role of intentional retrieval, involuntary conscious memory, and lexical processing in priming and levels-of-processing (LOP) effects in stem completion tests was investigated in three experiments. First, Experiment 1 provided strong evidence against the intentional retrieval hypothesis for the implicit LOP effects. LOP effects in the explicit test were dependent on intertrial interval at test, whereas LOP effects in the implicit test were not. Second, support was provided for the involuntary conscious memory hypothesis. Implicit memory (priming) was associated with awareness in all three experiments and the implicit LOP effect was associated with awareness in two of the three experiments. Third, it was concluded that lexical processing per se played a limited role in both priming and implicit LOP effects. Although priming was sensitive to normative rates of production in Experiment 1 and the number of solutions in all three experiments, it was insensitive to frequency manipulations. The LOP effect was insensitive to number of solutions, normative rates of production, and frequency manipulations. In addition, LOP and priming effects were uncorrelated in the implicit memory tests. It was concluded that production processes (e.g., Gabrieli et al., 1999), rather than lexical processes, played a crucial role in stem completion priming. In contrast, the LOP effect was attributed to the involuntary interaction of episodic and perceptual memory.

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Section: Priming Production Processes and Awarenesscontrasting

confidence: 74%

Different involuntary mechanisms underlie priming and LOP effects in stem completion tests

Barnhardt

2004

Memory

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“…Recent studies have highlightedthe importance of word frequency (Postle & Corkin, 1999) and phonological processing (Rueckl & Mathew, 1999) in WSC. The present study extends these results, indicating that both factors independently contribute to the selection of a stem completion.…”

Section: Search and Selection In Explicit And Implicit Wscmentioning

confidence: 99%

“…explicit word-stem completion performance in young, middle-aged, and older adults (Graf & Mandler, 1984;Nelson, Canas, Bajo, & Keelean, 1987;Postle & Corkin, 1999;Squire, Shimamura, & Graf, 1987; but see Roediger, Weldon, Stadler, & Riegler, 1992). The difference may be due to the prominent role of search and selection processes in WSC.…”

Section: Search and Selection Processes In Implicit Andmentioning

confidence: 99%

“…Although there is little to suggest how search is accomplished, the impact of familiarity in WSC is well known. Postle and Corkin (1999) recently showed that familiarity with the target word, as reflected in word frequency, influenced WSC completion rates. High-frequency words were more likely to be produced at baseline and also obtained more priming and higher rates of cued recall when compared with low-frequency words.…”

Section: Search and Selection Processes In Implicit Andmentioning

confidence: 99%

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Search and selection processes in implicit and explicit word-stem completion performance in young, middle-aged, and older adults

et al. 2001

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In the present investigation, we sought to (1) replicate previous reports of impaired word-stem completion (WSC) priming and cued recall performance in older adults, (2) gain a better understanding of the differential roles of search and selection processes in implicit and explicit WSC, and (3) determine the particular aspects of WSC performance that are influenced by age. Experiment 1 demonstrated that older adults primed and recalled fewer items on a WSC task than middle-aged adults did, who in turn primed and recalled fewer itmes than young adults did. A series of item analyses indicated that choice of a stem completion is influenced by two independent sources of information: the familiarity of the completion reflected by word frequency and the cue-specific match between the stem and the completion word based on the common pronunciation of the stem. Experiment 2 demonstrated that older adults utilized cue-specific matching to the same degree as young and middle-aged adults. However, the impact of target familiarity changed across the lifespan. Older adults produced and recalled high-frequency targets as well as young adults but produced and recalled fewer low-frequency targets than did young participants. The results are consistent with the view that older adults rely on familiarity to a greater degree than do young adults.

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“…From a theoretical perspective, the evidence regarding the effects of word familiarity on implicit memory is limited and mixed. For example, Postle and Corkin (1999) found robust priming for both familiar, and unfamiliar words on a perceptual identification task, although priming was impaired for unfamiliar words on a word stem completion task. Similarly, McKone (1995) reported faster decay of implicit memory for pseudo (unfamiliar) words, than for familiar words (using lexical decision and naming tasks).…”

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confidence: 99%

Implicit memory and consumer choice: the mediating role of brand familiarity

Coates

Butler

Berry

2006

Appl. Cognit. Psychol.

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SUMMARYTwo experiments investigated the influence of implicit memory on consumer choice for brands with varying levels of familiarity. Priming was measured using a consideration-choice task, developed by Coates, Butler and Berry (2004). Experiment 1 employed a coupon-rating task at encoding that required participants to meaningfully process individual brand names, to assess whether priming could affect participants' final (preferred) choices for familiar brands. Experiment 2 used this same method to assess the impact of implicit memory on consideration and choice for unknown and leader brands, presented in conjunction with familiar competitors. Significant priming was obtained in both experiments, and was shown to directly influence final choice in the case of familiar and highly familiar leader brands. Moreover, it was shown that a single prior exposure could lead participants to consider buying an unknown, and indeed fictitious, brand.

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Manipulation of familiarity reveals a necessary lexical component of the word-stem completion priming effect

Cited by 12 publications

References 86 publications

Different involuntary mechanisms underlie priming and LOP effects in stem completion tests

Different involuntary mechanisms underlie priming and LOP effects in stem completion tests

Search and selection processes in implicit and explicit word-stem completion performance in young, middle-aged, and older adults

Implicit memory and consumer choice: the mediating role of brand familiarity

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