“…Alternatively, for any method used to manipulate people outside of their awareness, successful or otherwise, we should instead focus on the intentions and agendas of those developing and employing these methods (e.g., Bovens, 2009; Chukwuma & Ngwoke, 2022; Crisp, 1987; Handelman, 2009; Phillips, 1997; Wilkinson, 2013). This often requires extra theoretical analysis regarding the ethicality of the use of various manipulative tactics, and the context of application (e.g., advertising, business, gaming, democratic activities, social media; e.g., Gatti et al, 2021; Kriz et al, 2022; Noggle, 2021; Rubin, 2022; Saura et al, 2021; Sunstein, 2021). This is because the intention to manipulate people outside of their awareness, whether unconsciously or through deceit, is in and of itself a potential threat to autonomy, even where the manipulation is designed to be beneficial to the individual or society (e.g., Jones et al, 2013; Sunstein, 2021).…”