“…fac -Cr(ppy) 3 is the first Cr III spin–flip emitter with emission above 900 nm in solution at 293 K. The effect of carbanionic donors in place of pyridine donors is two-fold, namely the increase in energy of the metal centred quartet states, owing to the larger ligand field strength, and the decrease of the energy of the spin–flip states, owing to the stronger Cr–C bond covalence (nephelauxetic effect). These insights on the photophysics of the cyclometalated Cr III complex fac -Cr(ppy) 3 are complementary to recent discoveries for first row transition metal CT emitters 7,48–54 and demonstrate that fundamental ground-breaking studies can pave the way to fully exploiting Earth-abundant metals, e.g. in light harvesting, sensing, photocatalysis and optical devices.…”