Managing to make market agencements: The temporally bound elements of stigma in favelas

Abstract

How do entrepreneurs working at the bottom of the pyramid (BoP) manage to make new, powerful, associations between people and places to break down the barriers of Rio's stigmatised markets? Drawing on the notion of agencement and, specifically, the role of historical narrative devices in generating agencements, this paper offers a nuanced conceptualisation of BoP markets as stigmatised marketplaces, a deeper understanding of the work done by micro-entrepreneurs (MEs) to make market engagement possible, and insights into the temporally bound nature of agencement in recursively enabling safe times to visit a novel favela tourism market at the BoP. This is the first study to explicate the temporal nature of a market agencement.

Towards Sustainable Base of Pyramid Market: Role of ICTs in Shared Innovation

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Unequal but essential: How subsistence consumer–entrepreneurs negotiate unprecedented shock with extraordinary resilience during COVID‐19

“…As such, isolation, lockdowns, and travel restrictions cause much more than temporary inconveniences affecting consumption and livelihood alike for the subsistence consumer–entrepreneur. Fear and stigma intensify the emotional aspect (Baker et al, 2005; Fernandes et al, 2019), where those at the bottom of society may lack self‐confidence in the marketplace to begin with. Grasping the fast‐changing, complex reality of intervention schemes while crafting appropriate preventive measures, can stretch the limits of cognitive predilections toward concrete thinking and pictographic thinking and difficulties with abstractions in these settings.…”

The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool

“…When a social enterprise sets out to transform a market, the business model may act as a valuable tool for organizing change (Thompson and MacMillan, 2010; Yunus et al ., 2010; Nahi, 2016). Organizing and mobilizing change require the reform of both the constitution of the market (i.e., the people and things that compose it; Fernandes et al ., 2019; Palo et al ., 2018) and the market institution itself. Thus, business models can be used to make visible critical elements that reveal how the market is performed through taken‐for‐granted routines and rule‐based coordinated practices (cf.…”

“…Mair and Marti, 2009). More recent conceptualizations recognize the material nature of markets and their impact on what can be performed (Fernandes et al ., 2019). Thus, technical devices and infrastructures can play a key role in market performance (Kjellberg et al ., 2015; Cochoy et al ., 2016).…”