Managing the visibility of dissent: Stigma, social media, and family relationships among Azerbaijani activists

Abstract

This study examines the strategies young Azerbaijani activists use to manage the visibility of their stigmatized political identities, particularly in relation to their families. Drawing on concepts of socially mediated visibility, stigma, and honor culture, we analyze interviews with 29 activists to explore how they navigate the complex trade-offs between visibility and concealment in an authoritarian context. Our findings highlight the central role of courtesy stigma and relational repression in shaping activists’ decisions, as they seek to balance their desire for political expression with the potential risks to their families. We also show how social media platforms both enable and complicate activists’ visibility management strategies. The study contributes to understanding the dynamics of activism and resistance in honor culture and authoritarian contexts.