Managing the Brief for Better Design

Blyth, Alastair; Worthington, John

doi:10.4324/9780203857373

Cited by 101 publications

(82 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Formulating a design brief is a creative, iterative, and interactive process and is best developed in partnership [3]. Successful briefing is about clear and comprehensive communication and how information is structured [16]. It is important that the brief contains all the information and data necessary for every stakeholder [3].…”

Section: The Design Briefmentioning

confidence: 99%

See 1 more Smart Citation

Integrating Sustainability in the Strategic Stage of an Innovation Process: A Design Brief Perspective

Dewulf¹

2020

Design and Manufacturing

View full text Add to dashboard Cite

This book chapter explores the uptake of environmental sustainability in the front end of an innovation process, and the outcome of this stage: the design brief. The study is based on a content analysis of 80 design briefs from Belgian enterprises, a focus group with representatives from 14 Belgian companies and an in-depth interview with two Belgian chief executives. The results show an overview of the most and least used environmental sustainability strategies in the design brief and demonstrate a remarkable difference in uptake between large enterprises and small and mediumsized enterprises. Findings show that companies often deal with sustainability on a hidden and decomposed level. Furthermore, a generic model for the design brief process is presented with the different entry points for sustainability. Crucial factors for integrating environmental sustainability in the design brief are discussed in the last section. The paper concludes with a recommendation to integrate ecodesign targets in the design brief and discussing them with the decision makers in all the stages of the design briefing process. With no environmental commitment in the design brief towards the final product, no time, budgets, and staff will be allocated on this subject during the operational stage.

show abstract

Section: The Design Briefmentioning

confidence: 99%

“…A variety of terminologies are used for design assignments in literature and practice. People may refer to the design brief as new product development brief, creative brief, project brief, project sheet, innovation brief, or marketing brief [3,16,17]. Design is a broad term, with a variety of design disciplines (e.g.…”

Section: The Design Briefmentioning

confidence: 99%

Integrating Sustainability in the Strategic Stage of an Innovation Process: A Design Brief Perspective

Dewulf¹

2020

Design and Manufacturing

View full text Add to dashboard Cite

show abstract

“…as labels on drawings). Factual data is necessary for construction project collaborative design work (Blyth and Worthington, 2001;Kamara et al, 2002) and non-coded denotative signs facilitates quick comprehension and speedy communication. It is conceivable that such data may be "captured" and used in IT software packages (Kamara et al, 2002).…”

Section: Delivering Specific Meaningsmentioning

confidence: 99%

“…words) to another (i.e. drawing), including Markus and Cameron (2002), Kamara et al (2000) and Blyth and Worthington (2001), who state, "Design and briefing are integral parts of the same process with much of briefing carried through the process of design. During this process the language used by the organization is converted into the language of building.…”

mentioning

confidence: 99%

Client requirement representations and transformations in construction project design

Collinge

2017

JEDT

View full text Add to dashboard Cite

Article Accepted Version Collinge, W. H. (2017) Client requirement representations and transformations in construction project design. Journal of Engineering, Design and Technology, 15 (2). pp. 222241. AbstractExploring how client requirements undergo representational and transformational shifts through the design process, a social semiotic framework is mobilized to examine a series of construction project representations of hospital department configurations in their context of use as meaning making resources. The analysis reveals how semiotic resource use is intrinsic to design work: the deployment and use of sign constructs influencing multiple processes including communications, relations between parties and stakeholder engagement. Supported by practitioner opinion, it is contended that construction project design work may be understood as social semiotic practice: both client parties and designers judiciously employing sign constructs to represent requirements in a process that can be politically sensitive, competitive and temporally constrained. IntroductionDespite their centrality to the design process, the representational shifts that client requirements undergo in briefing work are seldom recognized or acknowledged by practitioners or commentators. This is in spite of briefing being recognised as a collaborative, social process (Barrett and Stanley, 1999) that demands effective communication between parties (Dainty et al., 2006;Emmitt & Gorse, 2007). Although a wide variety of communications are used in design work (e.g. a written brief; rough sketches; formal drawings; computerized imagery; physical models), the role and significance of such resources to represent client requirements is deserving of further study. This paper re-focuses attention upon how the built environment needs of clients are expressed through their requirements: often initially detailed in a strategic brief, but then subsequently transformed by designers into drawings, images, models, etc. The paper will note how the representation of requirements through sign communications has multiple implications for the design process, including requirement interpretation, stakeholder engagement, intra-project relationships and project control.The paper uses a series of requirement representations relating to hospital department configurations drawn from a hospital construction project and examines them with a social semiotic framework. It will be argued that although client requirements provide a tangible and ever-present link to client needs, the semiotic choice of representation and communication is motivated by human intention, and is intrinsic to the sharing of meanings.The paper builds upon the work of construction management academics who have identified meaning as pre-eminently important (e.g. Dainty et al. 2006), who have described briefing as a social process (e.g. Fernie et al. 2003;Fleming, 1996) and those who identify construction communication as a semiotic process (Gluch and Raisanen, 2009). The analysis clarifies how and why si...

show abstract

“…These are shown in the first column of Table 2. Without doubt, the most important phase in a building's life is the client-briefing stage (Emmitt, 1999). According to Blyth and Worthington (2001), the brief is the gauge at which the rest of the project development process is measured , specifying the building quality among other requirements. Aspects of client briefing which include clarity of project mission, competency of client in terms of ability to brief, make moral decisions, define roles et cetera, have been shown to influence the quality of a project (Nahapiet, 1983;Ferguson and Mitcheli, 1986;Bresnen et aI.…”

Section: Design Factors Affecting Quality Of Building Projectsmentioning

confidence: 99%

Design Factors Influencing Quality of Building Projects in Nigeria: Consultants' Perception

Oyedele

Jaiyeoba

Fadeyi

2012

CEB

View full text Add to dashboard Cite

Various factors identified from the literature that caninfluence quality of building projects in Nigeria have beenstudied by means of questionnaire survey sent to architects,engineers and quantity surveyors in the industry. From atotal response of 107 consultants, the importance of eachfactor was obtained via severity and frequency responsesof the factors. Data analysis includes comparisons ofranking among consultants using severity, frequency andimportance indexes, correlation analysis, and percentagerank agreement factor (PRAF) to measure the agreement inthe importance ranking among the consultants.Correlation results between the professionals are architects/quantity surveyors (0.75), architects/engineers (0.21 ),and engineers/quantity surveyors (0.24). The percentagerank agreement factor (PRAF) shows that the five mostimportant factors affecting quality are 'design changes'(78.9%); 'inadequate involvement of other professionalsduring the design stage' (78.9%); 'insufficient andunrealistic constraints of project cost' (71.1 %); 'poor levelof commitment to quality improvement among designprofessionals' (63.2%); and 'making design decisions oncost and not value of work' (55.3%). The results of this studywould provide feedback for the clients, project and qualitymangers and all the consultants in the industry, so thateffective management of quality can be ensured from theconceptual-design stage of the project.

show abstract

Managing the Brief for Better Design

Cited by 101 publications

References 0 publications

Integrating Sustainability in the Strategic Stage of an Innovation Process: A Design Brief Perspective

Integrating Sustainability in the Strategic Stage of an Innovation Process: A Design Brief Perspective

Client requirement representations and transformations in construction project design

Design Factors Influencing Quality of Building Projects in Nigeria: Consultants' Perception

Contact Info

Product

Resources

About