“…Preliminary studies include perspectives based on partial analyses that have looked into how some types of innovation relate to firm performance (Armbruster et al, 2008;Mothe and Nguyen, 2010;Geldes et al, 2015Geldes et al, , 2017Pino et al, 2016;He et al, 2019;Acuna-Opazo and Castillo-Vergara, 2018;Aydin, 2020). Also, in some cases, the role of NTI has been analyzed using qualitative methodology in EM in order to make this role more obvious (Oliva et al, 2019;Ouyang et al, 2020) and to explain the subtleties of the relationships among all variables. In this sense, there is a convergent effort in terms of the methodological approach when seeking to explain how NTI influences firm performance.…”