Managing Technological Development

Network picturing: An action research study of strategizing in business networks

“…This paper has aimed to explore this interplay. Building on Håkansson and Snehota's (1995) scheme on how change transmits through the actor, dyad and network level of the network, and using Håkansson and Waluszewski's (2002) model of idea structures and activated structures as a representation of the interface between cognition and action, it suggests that one way to understand changes in a network is to understand how these changes are perceived by actors within the network. Such perceptions may be collected using actors' network pictures as a research tool for understanding the idea structure.…”

“…These network pictures were then used as a basis for discussions about how the respondents understood and explained changes in their company (the actor level), within their immediate relationships (the dyad level), and in multiple connected relationships (the network level Håkansson and Waluszewski, 2002) present to the future (y-axis), and whether they appear at the actor, dyad and network level (x-axis).…”

“…To understand network dynamics we therefore need to understand how interaction reflects the actors' perceptions and ideas of their network. One way of understanding the interplay between cognition and action is the framework proposed by Håkansson and Waluszewski (2002) who distinguish between an idea structure and an activated structure, where the idea structure represents actors' ideas about how the network can be organised, and where the activated structure represents the network as it is. The interplay between ideas structures and activated structures is the focal point for this paper.…”

“…Following this logic, we must therefore look at the interplay between actual network changes and the perception of these changes. Håkansson and Waluszewski (2002) present a way of looking at the interplay between network changes and perceptions of changes by introducing the terms activated structures and idea structures. The activated structure is the set of actor bonds, activity links and resource ties which exist in the physical network.…”

Sensemaking in business networks: Introducing dottograms to analyse network changes

“…Current change is embedded in past events, and the current situation shapes future development by activating assumptions and expectations (Gronhaug and Falkenberg, 1989;Håkansson and Waluszewski, 2002). Thus, to understand changes, it is important to capture not only the space but also the time dimension (Ford et al, 2003;Halinen and Törnroos, 2005).…”