Managing systemic and disruptive innovation: lessons from the Renault Zero Emission Initiative

Pechmann, Felix von; Midler, Christophe; Maniak, Rémi; Charue-Duboc, Florence

doi:10.1093/icc/dtv018

Cited by 38 publications

(22 citation statements)

References 33 publications

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“…Previous research on the EV market, mostly focused on the passenger car segment, has explored the intention and the willingness to adopt the innovation. In France various investigations on cost parameters, technological developments and vehicle acceptance were assessing the potential buyers (von Pechmann et al 2015;MEEDDAT 2010). Windisch (2012) tested policy scenarios to derive a set of financial policy measures that encourage the adoption of electro-mobility by French households.…”

Section: Barriers To the Adoption Of Electric Vansmentioning

confidence: 99%

Technical and operational obstacles to the adoption of electric vans in France and the UK: An operator perspective

Morganti

Browne

2018

Transport Policy

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Since the mid-1990s European urban freight transport has undergone several major changes with direct impact on vehicle use patterns. These include (i) freight vehicle downsizing and (ii) the dieselisation of van fleets (formally referred to as light commercial vehicles or LCVs) More recently, a new possible trend has started to emerge, mainly related to alternative fuelled LCVs for reducing air pollution emissions in urban areas. Electric LCVs up to 3.5 tons are considered a suitable option for last mile operations, yet only a few last mile operators are replacing their diesel fleets with electric vans. In order to probe electric LCV acceptance in the freight transport sector, we conducted 15 experimentoriented interviews with urban freight transport and service operators who tested and adopted electric vans, exploring technical and operational obstacles in daily operations in Paris and London. Additional interviews (8) have been conducted with policymakers, to update the initial survey. The results show that, in addition to range concerns issues, last mile operators' perception and acceptance of electric vans are affected by other concerns, such as queue, payload and grid anxieties. A number of financial and non-financial incentives for fostering the adoption of electric vans are identified and compared by considering the cities of Paris and London. The research also explored potential policy tools for mitigating the barriers to adoption that had been identified.

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Section: Barriers To the Adoption Of Electric Vansmentioning

confidence: 99%

Technical and operational obstacles to the adoption of electric vans in France and the UK: An operator perspective

Morganti

Browne

2018

Transport Policy

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“…At Toyota, for example, the first Prius project implemented fractal innovation to enhance the energy-saving performance of the new hybrid car (Itazaki, 1999). Research on electric vehicles shows how decisive development engineering phases were in expanding the sphere of innovation to the electric mobility system more globally—encompassing the car, infrastructure, and services required for this new technology (von Pechmann, Midler, Maniak, & Charue-Duboc, 2015). Tesla’s autonomous driving strategy is even expanding the innovation effort beyond the customer’s purchase, through a process of Over the Air upgrading driving assistance software strategy (Weinman, 2016).…”

Section: Discussionmentioning

confidence: 99%

Crossing the Valley of Death: Managing the When, What, and How of Innovative Development Projects

Midler

2019

Project Management Journal

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The last few decades have seen a profound transformation of innovation project management within automobile firms. During the 1990s, the product development phase was revolutionized by the deployment of heavyweight project management, project portfolio processes, and platform strategies. The 2000s saw the forces of change move upstream in the innovation process, with the development of new methodologies intended to develop and orient creativity, as well as new upfront units acting as innovation labs. However, many upfront creative endeavors still encounter an innovation valley of death when they move into the rigid and risk-averse development phase. Thus, the frontier of innovative project organization seems to be the ongoing quest to reconcile the emergence of breakthrough innovations in the upfront phase with the more rationalized nature of development phases. Based on a case study of a disruptive low-cost car, this article analyzes how the product development phase can support innovative exploration to overcome the challenge of achieving a major cost breakthrough. We analyze the specific content of the project’s innovations ( fractal innovation) and the management practices and organizations used to implement them. We characterize how such innovative product development can contribute to a new economy of innovative effort within the global innovation funnel of the firm. We compare this global innovation process, where development projects play a major role as a locus for organizational learning, to the customary one in automotive firms, where learning happens essentially in front-end marketing and engineering departments.

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“…Innovation is a network-building effort where ideas are created, adopted, and implemented among multiple actors (Van de Ven, 1986). This means that the success of a firm holding a promising innovation depends not only on the firm itself but also on a set of external actors playing their parts in allowing and supporting the implementation of the innovation (Adner, 2012; Von Pechmann, Midler, Maniak, & Charue-Duboc, 2015). On a macro level, ecosystems are viewed as communities of associated actors defined by their networks and platform affiliations, and where the managerial focus is on the breakdown of traditional industry boundaries, the building up of platforms, and the potential for symbiotic relationships in productive ecosystems (Iansiti & Levien, 2004; Rong et al, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

Transforming Ecosystems: Facilitating Sustainable Innovations Through the Lineage of Exploratory Projects

Koch-Ørvad

Thuesen

Koch

et al. 2019

Project Management Journal

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Radical innovations are essential for the sustainable transition of society; however, such innovations are struggling to establish a solid position in the ecosystem. Through a case study, the influence of the ecosystem on a radical, sustainable innovation is investigated. The study shows that the ecosystem causes bottleneck challenges for the innovation and that a lineage of exploratory projects is essential to transforming the ecosystem and thereby supporting the breakthrough of the innovation. A model for lineage ecosystem management is proposed, extending and contributing to the multiproject lineage management approach, with a particular focus on radical, sustainable innovations.

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Managing systemic and disruptive innovation: lessons from the Renault Zero Emission Initiative

Cited by 38 publications

References 33 publications

Technical and operational obstacles to the adoption of electric vans in France and the UK: An operator perspective

Technical and operational obstacles to the adoption of electric vans in France and the UK: An operator perspective

Crossing the Valley of Death: Managing the When, What, and How of Innovative Development Projects

Transforming Ecosystems: Facilitating Sustainable Innovations Through the Lineage of Exploratory Projects

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