2017
DOI: 10.1111/emre.12123
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Managing Selling Coopetition: A Case Study of the ERP industry

Abstract: Managing coopetition is important for the success of coopetition strategies. Past studies on the management of coopetition are largely dedicated to R&D coopetition. However, selling coopetition is an important phenomenon that is quite different from R&D coopetition. In this research, we therefore focus on the management of selling coopetition and build on past studies to formalize a framework that combines two complementary principles: separation and integration. We then evaluate the relevance of this framewor… Show more

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Cited by 18 publications
(13 citation statements)
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“…Integration is based on the idea that individuals must develop a coopetitive mindset and integrate cooperation and competition to implement a successful coopetitive strategy (Fernandez et al, 2014). However, research on separation/ integration is mostly based on horizontal coopetition between competitors in R&D projects related to new product innovations, and therefore, separation/integration approaches may not be suitable for other types of coopetition (Pellegrin-Boucher et al, 2018).…”
Section: Conflict Management In Coopetitionmentioning
confidence: 99%
“…Integration is based on the idea that individuals must develop a coopetitive mindset and integrate cooperation and competition to implement a successful coopetitive strategy (Fernandez et al, 2014). However, research on separation/ integration is mostly based on horizontal coopetition between competitors in R&D projects related to new product innovations, and therefore, separation/integration approaches may not be suitable for other types of coopetition (Pellegrin-Boucher et al, 2018).…”
Section: Conflict Management In Coopetitionmentioning
confidence: 99%
“…The principle of separation thus seems to offer simple organizational solutions to the challenges of coopetition. However, the application of the separation principle may give rise to new tensions within companies, as employees may no longer understand each other's roles (Le Roy & Fernandez, 2015;Fernandez Le Roy & Gnyawali, 2014;Pellegrin-Boucher, Le Roy & Gurău, 2018). Therefore, coopetitors' employees must develop a capacity for an individual integration of the coopetition paradox (Le Roy & Fernandez, 2015;Pellegrin-Boucher, Le Roy & Gurău, 2018).…”
Section: Management Principles In Dyadic Coopetition: Separation Integration and Comanagementmentioning
confidence: 99%
“…On the other hand, lack of trust between coopetition partners and the unreliability when choosing partners may cause coopetition strategy to fail (Schulz and Blecken, 2010). Some other challenges include integrating of cooperation and competition activities in a balanced manner, lack of information sharing, commitment and resources (Pellegrin-Boucher et al, 2018).…”
Section: Coopetition 421 Conceptualisation and Operational Impactsmentioning
confidence: 99%