Managing Retail Brands

Jary, Michael; Wileman, Andrew

doi:10.1007/978-1-349-26070-6_15

Cited by 6 publications

(3 citation statements)

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“…Established brands and competition often make implementation of a new brand into an established market less effective or financially viable to competing organisations (Aaker, 1996). Jary and Wileman (1998) reported that a strong retail brand with an established brand premium, is more likely to generate greater volume of consumer interest and market share. Along with influencing competitors in similar categories, a strong brand can provide a company with enhanced power to deal in distribution channels (Dawar, 2004).…”

Section: Benefits Of Brandsmentioning

confidence: 99%

New Sport Teams and the Development of Brand Community

Grant

Heere

Dickson

2011

European Sport Management Quarterly

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Section: Benefits Of Brandsmentioning

confidence: 99%

New Sport Teams and the Development of Brand Community

Grant

Heere

Dickson

2011

European Sport Management Quarterly

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“…Again, if we consider the market value of a product in terms of dollars, and compare it with the market share in terms of volume, the value of the brand may be established by considering the difference. However, owing to the multiple attributes that need to be considered in the case of retailer brands, it is not as straightforward to establish its value (Jary & Wileman, 1998). Consequently, notwithstanding the uniformity in their branding principles, one needs to be appreciative of the differences in applying knowledge about branding when it comes to retailer brands, as compared to products (Ailawadi & Keller, 2004).…”

Section: Introductionmentioning

confidence: 99%

Building Store Equity: Role of Store Image, Consumer Satisfaction, and Store Loyalty in the Indian Retail Market

Sharma

Patra

2021

Jindal Journal of Business Research

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The Indian retail sector is poised for tremendous growth and thus provides ample opportunities for local and global retailers. Building store equity will not only be a challenge but also be a prerequisite for surviving in the highly competitive market. The objective of the current study is to understand the role of store image, consumer satisfaction, and store loyalty in building retail store equity in the Indian retail market. The study employed exploratory factor analysis for reducing the number of items and linear regression for hypothesis testing. A total of 210 actual patrons evaluated different retail stores. The empirical findings suggest that store image, consumer satisfaction, and store loyalty play a direct, positive, and significant role in building retail store equity in the Indian retail market. Store image was found to have the strongest impact on store loyalty, followed by customer satisfaction on store loyalty, customer satisfaction on store equity, and store loyalty on store equity. This study will add value to literature on store image, consumer satisfaction, store loyalty, and store equity. The study concludes with strategic implications, limitations, and directions for future research.

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“…This approach too is difficult to apply for valuing retailers. Unlike product brands, retailer brands must manage multiple attributes simultaneously (Jary & Wileman, 1998). Another potential challenge is the lack of generality in defining BE for retailers in terms of a price premium (case of discount retailers with unique, strong and favourable branding, e.g., Walmart) (Ailawadi & Keller, 2004;Davies, 1992).…”

Section: Need For Separate Research On Rbe and Its Measurementmentioning

confidence: 99%

Act Like a Retailer, Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context

Rashmi

Dangi

2016

Asia-Pacific Journal of Management Research and Innovation

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There exists a vast body of literature on brand equity (BE). In comparison, research on its application to retailers is scarce and more recent. This review brings together strands from the fragmented literature on BE of retailers. Active research on retailer's equity began only in the recent decade, though earlier scholars have hinted at the existence of the phenomenon previously. Therefore, conceptualisation of retail equity is still in want of consensus. This article synthesises empirical evidence on operationalisation of retailer brand equity (RBE), validation of its frameworks and its antecedent-consequent relationships. We reviewed 160 BE-related papers, a majority of which focused on retail brands. The more relevant of these research articles were published during the years 2003-2014. Results of these researches have been distilled into an integrative model for RBE. KeywordsBrand management, corporate branding, retailer brand equity, consumer-based retailer brand equity, retail equity

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Managing Retail Brands

Cited by 6 publications

References 0 publications

New Sport Teams and the Development of Brand Community

New Sport Teams and the Development of Brand Community

Building Store Equity: Role of Store Image, Consumer Satisfaction, and Store Loyalty in the Indian Retail Market

Act Like a Retailer, Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context

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