2008
DOI: 10.1504/ijatm.2008.018766
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Managing product life cycle in the auto industry: evaluating carmakers effectiveness

Abstract: This article analyses the evolution of Product Life Cycle (PLC) policies of main carmakers in the three main European markets (Germany, Italy and France) through sales data regarding 212 models of 13 major carmakers for the period 1970–2006. A subsample including more detailed data (sales and features) of 125 car models along the period 1984–2005 has been investigated with the aim of comparing the effectiveness of product innovation and product line extension. According to our results, PLC is getting dramatica… Show more

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Cited by 19 publications
(12 citation statements)
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“…The same observations can be made in the automotive industry (refer to, e.g. Bullinger, Fremerey, and Fuhrberg-Baumann 1995;Pil and Holweg 2004;Volpato and Stocchetti 2008).…”
Section: Introductionmentioning
confidence: 60%
“…The same observations can be made in the automotive industry (refer to, e.g. Bullinger, Fremerey, and Fuhrberg-Baumann 1995;Pil and Holweg 2004;Volpato and Stocchetti 2008).…”
Section: Introductionmentioning
confidence: 60%
“…Porównując strukturę parków samochodowych, w obu krajach widać spore różnice. Zdaniem ACEA (2017) pojazdy w Polsce są średnio o 8 lat starsze, co jak zauważają Volpato, Stocchetti (2011), stanowi cykl produkcji kolejnego modelu.…”
Section: Wprowadzenieunclassified
“…Based on our input dataset and the sensitivity analysis on the reconfiguration time, shorter product life cycles require responsive capacity in the form of RMS only or as a mix of DMS and FMS: The classical product life cycle (Rink and Swan, 1979) considered in this paper represents mainly markets having highly frequent new product introductions such as color television (Rink and Swan, 1979) and auto industries (Volpato and Stocchetti, 2008). In this scenario, products are introduced to market with a higher rate of diffusion and each product reaches its maturity level quickly.…”
Section: Classical Product Life Cyclementioning
confidence: 99%