Managing national reputation and international relations in the global era: Public diplomacy revisited

Wang, Jian

doi:10.1016/j.pubrev.2005.12.001

Cited by 172 publications

(92 citation statements)

References 21 publications

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“…For small and developing nations in particular, a positive association with an internationally known product brand could play a role in public diplomacy and national reputation. A nation ' s image is political and economic capital that refl ects its standing in the international arena, which is a form of soft power ( Wang, 2006a ). Soft power emanates from infl uence that is communicated, intentionally or unintentionally, through a variety of sources including education systems, media and popular culture, science and technology, brands and products, and business practices ( Nye, 2004 ).…”

Section: Global Business and Public Diplomacymentioning

confidence: 99%

Brands and national image: An exploration of inverse country-of-origin effect

White

2012

Place Brand Public Dipl

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The study explores the relationship between perceptions about products produced in a country and the country ' s reputation and image. It considers country-of-origin effect (COO) from an inverse perspective; rather than looking at how national reputation affects perceptions of products, it measures how brand image affects country image. It used a method that blends survey and experimental design to test the effects of brand association on country image using 488 subjects. The results indicate support for an inverse COO: knowledge of the country of origin of a brand can enhance the image of the country in which the brand originated. An implication of the study is that the public and private sectors could work together to shape a country ' s image.Place Branding and Public Diplomacy (2012) 8, 110 -118.

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Section: Global Business and Public Diplomacymentioning

confidence: 99%

Brands and national image: An exploration of inverse country-of-origin effect

White

2012

Place Brand Public Dipl

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“…Some public relations studies have also tested whether hiring such counsel alters coverage in any significant way [19,20]. Wang wrote that "one of the reliable indicators of a nation's reputation is the opinion of the given nation as expressed by foreign publics" [21]. Brewer, Graf, and Wilnat acknowledged that people depend on the media to gather information about international affairs, and, therefore, the media play a significant role in shaping "mass perceptions" of other nations [22].…”

Section: Literature Reviewmentioning

confidence: 99%

South China, East Vietnam or West Philippine? Comparative Framing Analysis of Regional News Coverage of Southeast Asian Sea Disputes

Freeman

2017

SHS Web Conf.

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Abstract. For years, the world paid scant attention to the sporadic skirmishes and sovereignty squabbles in what is known by many as the South China Sea. However, in the past few years, there have been several noteworthy happenings that have drawn the attention of media outlets, including a Chinese oil rig placement near Vietnam, a Philippineinternational court case, a U.S.-ASEAN summit, and Chinese reclamation projects. Many of the countries involved are members of the regional grouping known as ASEAN (Association of Southeast Asian Nations). This study examined Asean's English-language press, looking at the amount, patterns, and tone of coverage given to regional maritime disputes. Results indicate that use of the term 'South China Sea' prevails in all countries except Vietnam. The Asean newspapers have devoted a consistent and substantial amount of space to covering the topic. Indonesia's Jakarta Post tended to use neutral or positive language when mentioning Asean and the US, while China saw more negative associations in the coverage. Further research is suggested, taking into account mass communication theories and perspectives.

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“…Usage of these instruments in right place is important in terms of ensuring the efficiency in public diplomacy. Wang (2006) emphasizes the effectiveness and need for the usage of these instruments in different ways and times.…”

Section: Public Diplomacy Instrumentsmentioning

confidence: 99%

Effect of Turkish Public Diplomacy Activities on Relations Between Turkey and Georgia

Çelik¹

2016

EJSS

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The aim of this article is to analyze the impact power of Turkish public diplomacy performed towards Georgia to empower the relation between both countries. Within the scope of this article, after public diplomacy term was discussed in many aspects, some of the important activities of the actors of Turkish public diplomacy have also been mentioned. When these activities are examined, it has been observed that non-governmental organizations failed to show the desired level of asset compared to government agencies in Georgia. Besides, when Turkish public diplomacy activities are examined as a whole, it has been remarked that these activities play an effective role to gain the sympathy of the Georgian. However, it has been concluded that the impacts of these activities on Turkey-Georgia relations are limited especially due to the Russian influence on relations with each of these two countries.

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Managing national reputation and international relations in the global era: Public diplomacy revisited

Cited by 172 publications

References 21 publications

Brands and national image: An exploration of inverse country-of-origin effect

Brands and national image: An exploration of inverse country-of-origin effect

South China, East Vietnam or West Philippine? Comparative Framing Analysis of Regional News Coverage of Southeast Asian Sea Disputes

Effect of Turkish Public Diplomacy Activities on Relations Between Turkey and Georgia

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