Managing internal stakeholders’ views of corporate reputation

Cifuentes, Isabel Olmedo; León, Inocencia María Martínez; Davies, Gary

doi:10.1007/s11628-013-0188-8

Cited by 31 publications

(31 citation statements)

References 45 publications

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“…(2) The assessment of corporate reputation based on the data collected only from a survey of 'top management and analysts', who will not necessarily fully represent all the stakeholder groups (Fombrun, 1996;Fombrun et al, 2000). For example, the customers' and employees' perspectives on corporate reputation are also important but not included in these rankings (Olmedo-Cifuentes, Martínez-León, & Davies, 2014;Walsh & Beatty, 2007). This raises serious questions about the content validity of this particular measure of corporate reputation.…”

Section: Corporate Reputation Measures Employedmentioning

confidence: 99%

The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review

Raza

Lynch

Melewar

et al. 2015

Journal of Business Research

174

164

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Through a meta-analytical approach, we test the antecedents and consequences of corporate reputation, examining specifically the moderating roles of three study variables: country of study, stakeholder group, and reputational measure. The study presents a comprehensive overview of three moderating factors for the relationship of corporate reputation with its antecedents and consequences in the literature from 101 quantitative studies. Our findings suggest that practitioners need to exercise considerable caution when developing and managing the reputation of their organizations through the use of research evidence from various countries, with different stakeholder groups and when employing diverse reputational measures.

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Section: Corporate Reputation Measures Employedmentioning

confidence: 99%

The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review

Raza

Lynch

Melewar

et al. 2015

Journal of Business Research

174

164

View full text Add to dashboard Cite

show abstract

“…Literature identified some of the results as enhanced management quality, managerial ability, and business leadership [14][15][16], improved product quality and customer satisfaction [17,18], and the reinforcement of stakeholders' confidence based on a stronger corporate image [19,20] and competitive positioning [21].…”

Section: Csr Actions Related To the Rural Sector And Their Influence mentioning

confidence: 99%

“…Literature suggests four different dimensions that influence the said variable: (1) perception of improvement of management quality, managerial ability and business leadership [14][15][16] (RCGESTION); (2) stakeholder perception of corporate image [17,18] (RCIMAGEN); (3) perception of improvement in product quality and customer satisfaction [19,20] (RCSATISFACCION) and (4) stakeholder perception of confidence regarding competitors [21] (RCCONFIANZA). The variables were evaluated on a Likert scale (1-5).…”

Section: Cr Actionsmentioning

confidence: 99%

CSR Actions in Companies and Perception of Their Reputation by Managers: Analysis in the Rural Area of an Emerging Country in the Banking Sector

González

Bolaños

2018

Sustainability

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This paper tests, from a managerial point of view, the influence of Corporate Social Responsibility (CSR) actions directed towards health and environmental matters over the perception of a company's reputation. The literature review suggests an absence of this kind of study focused on the banking sector of developing countries. CSR activities oriented to health and subsistence in the rural areas of emerging countries are proved to hold a positive influence on the perception of managers of the banking sector of corporate reputation. On the other hand, it has not been possible to validate whether CSR activities oriented to environmental issues (or infrastructure) in rural areas will positively influence the perception of Peruvian banking sector managers of corporate reputation. The outcomes mentioned seem plausible due to health and subsistence being undoubtedly the most valued factors among people living in rural areas, where there are the most development deficiencies. This work contributes by empirically analyzing a relationship barely addressed in the field of business administration: the influence of CSR and corporate reputation. Furthermore, the authors take the analysis to a context unexplored by previous researchers, applying the concepts to the banking sector of an emerging country.

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“…The dimensions of corporate reputation, such as good products or services, vision and leadership, good workplace environment, social & environmental responsibility, financial performance, emotional appeal (Agarwal et al, 2015). The dimensions of reputation include financial performance, quality of management, business strategy, structure of organization, quality of leadership, human resources, organizational culture, ethics, corporate social responsibility, product offer, brand image, innovation and value creation, global reach (Olmedo-Cifuentes et al, 2014). Corporate reputation is the assessment and perception by stakeholders based on the quality of products and services, quality of leadership, financial performance, human resources, and innovation.…”

Section: Corporate Reputationmentioning

confidence: 99%

The Role of Reputation For Achieving Competitive Advantage

Sarjana¹,

Khayati²

2017

Proceedings of the International Conference on Business and Management Research (ICBMR-17)

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Corporate reputation is an assessment of stakeholders based on their existence, leadership, and innovation. This study empirically investigates the effects of corporate social responsibility (CSR), dynamic capabilities, reputation, and competitive advantage in manufacturing industries. An active role of manufacturing industries for involvement in CSR is needed by stakeholders in order to sustain the economic, social, and environmental aspects that ultimately increase the reputation of an objective that can be achieved by manufacturing industries. The development of dynamic capabilities is an internal factor for manufacturing industries into sections to win a competitive advantage. The authors conducted a survey to test the hypotheses and designed a SEM to analyze them. The results show that CSR has a positive effect on reputation. Dynamic capabilities have an effect on competitive advantage. This study concludes that reputation has an effect on competitive advantage. This finding integrates insights in a reputation framework into a generalization having a direct effect on competitive advantage in manufacturing industries. This research is expected to provide manufacturing industries with valuable suggestions for management practices to increase reputation and achieve the industrial goals especially to win the competitive advantage.

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Managing internal stakeholders’ views of corporate reputation

Cited by 31 publications

References 45 publications

The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review

The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review

CSR Actions in Companies and Perception of Their Reputation by Managers: Analysis in the Rural Area of an Emerging Country in the Banking Sector

The Role of Reputation For Achieving Competitive Advantage

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