Managing Identity: Buying into the Brand at Work

Crain, Marion

doi:10.2139/ssrn.1481762

Cited by 7 publications

(4 citation statements)

References 10 publications

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“…Employer branding is the representation of an organization to the external potential employees as well as how the organization will appear to the current existing employees. Crain (2009) viewed employer branding as an emotional attachment and identification between organizations and employees.…”

Section: Employed Brandingmentioning

confidence: 99%

Factors Affecting Employee Retention of Private Companies in Cambodia Using Delphi Method

Macaraig

Hong

Lay

2023

Am. J. Educ. Technol.

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In slightly more than a decade (1988-2000), the eminent issue for companies was one of attracting and retaining people with the skills necessary to do the work. The situation became even more complex during 2001 – 2009 period as an economic meltdown forced thousands of companies to cut back or downsize their employee populations. Employee turn-over is often associated with “employee retention”. Employee retention plays an important role to keep up with other companies amidst the rapid evolvement of global economic environment. The objectives of the study are (1) To identify and assess the factors affecting employee retention of private employees in Cambodia from the experts point of view such as HR practitioners etc. and (2) To recommend ways on how to improve employee retention. The researcher employed Delphi Method Technique with 2 rounds. The Delphi methodology is used to determine, predict and explore group attitudes, needs and priorities. The researcher invited 34 panel of experts who are at least middle managers of private companies in Cambodia such as HR professionals and managers and with at least 5 years of experience in the field. After round 2, the experts agreed that there are 5 factors greatly affecting employee retention of private companies in Cambodia and they are: compensation; promotion, opportunity and growth; work environment; training and development; and work-life balance.

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Section: Employed Brandingmentioning

confidence: 99%

Factors Affecting Employee Retention of Private Companies in Cambodia Using Delphi Method

Macaraig

Hong

Lay

2023

Am. J. Educ. Technol.

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“…Firms have used branding to draw out psychological commitments from employees that are not reciprocal on the part of the employer. Scholars have criticized this branding as too invasive, as it dictates what employees wear, what they say, and what they do when not on the job (Avery & Crain 2007;Crain 2010). Control over employees in these industries is becoming more important to the role of the firm, not less.…”

Section: 3mentioning

confidence: 99%

Employees and the Boundaries of the Corporation

Bodie¹

2012

Research Handbook on the Economics of Corporate Law

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“…Employer branding practices assume that human capital can create an added value through the adoption of optimum investment that in return improves performance [24]. Crain (2009) viewed employer branding as an emotional attachment and identification between organizations and employees [25]. Growth is, according to Ghadeer Mohamed (2016), one of the Branding framework dimensions [26].…”

Section: Introductionmentioning

confidence: 99%

Sustainable Development of Human Resources in Globalization Period

Štofková¹,

Šukalová²

2020

Sustainability

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The article deals with human resource management, its theoretical principles, and its use in practice in the era of globalization. The main goal of this paper is to analyze and describe human resource management focused on the process of human resource development and education. The article shows how the principles are applied in a selected Information-Communication Technologies (ICT) company in Slovakia as an attractive employer who is interested in satisfaction, education, and growth of its employees, thus employer branding. The data was collected through a questionnaire survey with employees in the selected company. Secondary data from corporate sources were used, too. The aim of the survey was to point out the human resources management in a selected company and to examine the perception of the impact of employees development on their performance and to design effective approaches to personnel development in a selected company with an impact on employee performance. The aim of the survey was to find out whether there was a dependence between the subjectively perceived performance of the employees and individual aspects, which are the completion of technical training programs, individual evaluation of the employee, relocation of the employee, and the number of completed training activities. A questionnaire survey was used to achieve this goal.

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Managing Identity: Buying into the Brand at Work

Cited by 7 publications

References 10 publications

Factors Affecting Employee Retention of Private Companies in Cambodia Using Delphi Method

Factors Affecting Employee Retention of Private Companies in Cambodia Using Delphi Method

Employees and the Boundaries of the Corporation

Sustainable Development of Human Resources in Globalization Period

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