Managing Gig Economy Workers Through Artificial Intelligence

Abstract

Artificial intelligence (AI) has the potential to completely transform the way the gig economy is managed. The study explores the potential of artificial intelligence (AI) to reshape the management of gig economy workers with special reference to human resource management and the challenges faced by such workers. The study has employed an extensive literature review approach. The findings of the study reveal that AI and ML in the hiring and recruiting supports HR by expanding access to opportunities, enhancing personalisation, and mitigating bias and discrimination. AI brings changes in gig workers' performance management by monitoring performance indicators, examination of client input, skill gap identification, performance benchmarking. Furthermore, training platforms driven by AI can assist gig workers in determining the skills they need to acquire and in creating individualized learning plans. The novelty of the study stems from exploring the role of AI training and performance management, which is yet unexplored.