“…Communication is strategic in the sense that it is driven by goals, yet it typically occurs automatically (i.e., without careful attention to every detail, without reflection, with heuristics and "rules of thumb") except, for example, in situations that encourage awareness. For example, research focused on managing the tensions, ironies, and contradictions inherent to organizing often recommends the need for reflexivity-"an awareness or critical understanding of the existing social conditions" (Seo & Creed, 2002, p. 230)-and reflexivity is often given as a precondition of the successful management of organizational tensions (Barge, Lee, Maddux, Nabring, & Townsend, 2008;Putnam et al, 2016). Seo and Creed (2002) took this idea further to suggest that the presence of contradictions prompts reflexivity (see also, Barbour & Manly, 2016), and we would extend this idea once again to postulate that contradictions prompt CCD.…”