Managing customer information and knowledge with social media in business-to-business companies

Web 2.0 Tools in the Innovation Process A Systematic Literature Review

“…To the best of our knowledge, the systematic literature review by [55], (referred to it also in [57]), is the only available review that, dealt with the same topic in this paper, Viz., web 2.0 in the innovation process. The indicated review was more on B2B use of social media in the innovation context.…”

“…In fact, the application of social software in innovation initiatives can be seen in different sectors as, for example, in the business-tobusiness (B2B) sector and the business-tocustomer (B2C) sector (see e.g. [55] [56]). …”

Knowledge Security Risk Management in Contemporary Companies -- Toward a Proactive Approach

“…Increasingly popular business approaches, such as open innovation, emphasize opening up organizational knowledge resources toward customers and other organizational stakeholders as well as utilizing knowledge resources residing outside company borders [1]. Due to the increasing use of the possibilities of, for instance, social media or social software, knowledge management in contemporary organizations is becoming less costly, more cloud-based, ubiquitous, standardized, and mobile [2].…”

How do B2B companies motivate participation in online innovation?

“…Although social media has been utilized in the B2B context, there is still a quite low adoption of social media in innovation in the B2B context [16]. Major reasons for this include failure to comprehend the opportunities of social media in innovation, difficulties assessing the financial gains, difficulties in adopting new mental models and practices needed for adoption, and the lack of evidence from similar cases using social media in innovation [17].…”