Managing creativity and innovation in the 4th industrial revolution: Learning from giants

Abstract

This article highlights an idea of the importance of creativity and innovation in the face of a change that will inevitably occur in global competition, where technological sophistication is the main prerequisite to lead. The research relies on secondary data primarily from books, journals, published reports, online news, and others. This study observes business giants like Google as the best example of maximizing creativity and innovation in global competition and kitabisa.com as Indonesia's local social entrepreneurship pioneer. Then Nokia and Yahoo are examples of failure to implement creativity and innovation. From many theories, there are four theories to draw the relationship among creativity, innovation, and technology, namely: technology S-curve, punctuated equilibrium, dominant design, and absorptive capacity. However, many theories of creativity and innovation developed by scientists have their advantages and disadvantages. This study is expected to provide new insight for individuals, groups, practitioners, or stakeholders to overcome industrial revolution challenges.

Intellectual Property Commercialization in the Creative Industry: An Integrative Literature Review

“…While creativity is often associated with artistic activities, innovation is associated with scientific discoveries or technological advances. However, they are interrelated (Rassanjani et al, 2021). In line with this, Duxbury (2012) argues that creativity is often seen as the first step in the process.…”

“…The discussion on creativity-based innovation yields several key findings: (i) creativity is considered the initial stage of innovation and has a significant role in the pre-commercialization stage (Duxbury, 2012;Rassanjani et al, 2021); (ii) the creative process is widely involved in idea generation and the early stage of product development (Bélanger et al, 2016;Granados et al, 2017), and (iii) creativity-based innovation does not have to be linear (sequential) but can also be adaptive and iterative, especially in the dynamic nature of the creative industry at certain phases (divergent) (Efrata et al, 2020). Accordingly, concepts rooted in creativity-based innovation can be categorized into two dimensions: process-based (refers to the level of flexibility) and creativity-based (refers to the level of creativity).…”

“…Moreover, within the dynamic interaction between innovation and creativity, it is crucial to recognize the spectrum of creativity as an integral part of the innovation process. Creativity is considered the initial stage of innovation (Duxbury, 2012;Rassanjani et al, 2021), emphasizing that creativity is crucial in the early stage of innovation. Furthermore, it should be acknowledged that all the phases that involve creativity in promoting continuous innovation are still in the exploration phase of innovation and have not yet reached the exploitation or commercialization phase.…”