Managing corporate social responsibility in the bank sector: A fuzzy and disaggregated approach

Laguir, Issam; Stekelorum, Rébecca; Laguir, Lamia; Staglianò, Raffaele

doi:10.1002/csr.2142

Cited by 22 publications

(16 citation statements)

References 70 publications

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“…Social responsibility engagement (SRE) is defined as the manner in which an enterprise does identify its responsible activities towards society (Gangi et al 2021 ; Laguir et al 2021 ). SRE is concerned with the engagement of businesses in carrying out their responsibilities to society in a systematic manner.…”

Section: Theoretical Underpinningmentioning

confidence: 99%

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Role of corporate governance in quick response to Covid-19 to improve SMEs’ performance: evidence from an emerging market

Behl

2022

Oper Manag Res

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This paper aims to evaluate the role of corporate governance on performance of the small and medium-sized enterprises by exploring the mediating role of social responsibility engagement and environmental responsibility engagement between corporate governance and firm performance in the context of an emerging market. The paper follows a quantitative approach. The study sample was composed of 495 responses covering top executives, managers, and experts. The Analysis of a moment structures (AMOS version 20) was used to analyze the small and medium-sized enterprises data in an emerging economy in Southeast Asia in the year 2021. Our findings revealed that corporate governance has a significant and positive relationship with firm performance, social responsibility engagement and environmental responsibility engagement. In addition, social responsibility engagement and environmental responsibility engagement are found to mediate the relationship between corporate governance and firm performance. To the best of our knowledge, this is the first research that explores the mediating role of social responsibility engagement and environmental responsibility engagement between corporate governance and firm performance for the small and medium-sized enterprises. This study has novel contributions by providing important insights into the effective corporate governance mechanism and how corporate governance contributes to improving firm performance towards sustainability through engaging in social and environmental responsibility. Additionally, its application to food the small and medium-sized enterprises in the current context of an emerging economy in Southeast Asia reinforces the originality of this study. This study contributions are of great interest to academics, experts, business practitioners, and policymakers.

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Section: Theoretical Underpinningmentioning

confidence: 99%

“…Environmental responsibility engagement (ERE) is defined as the manner in which an enterprise does identify its responsible activities towards the environment (Gangi et al 2021 ; Laguir et al 2021 ). The concept of ERE was widely approached to ensure the best for the environment in various aspects.…”

Section: Theoretical Underpinningmentioning

confidence: 99%

Role of corporate governance in quick response to Covid-19 to improve SMEs’ performance: evidence from an emerging market

Behl

2022

Oper Manag Res

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“…Credibility evidence suggest that when stakeholders perceive that the firm is engaging in CSR, they are more likely to trust the firm. This leads to increased positive brand associations and results in a readiness to repurchase products of the firm engaged in CSR activities (Laguir et al, 2021;Kurt & Peng, 2021;Nguyen et al, 2022;Iglesias et al, 2020).…”

Section: Corporate Social Responsibility Practices and Brand Loyaltymentioning

confidence: 99%

The Moderating Effect of Brand Trust during COVID -19 Pandemic in the relationship between CSR practices and Brand Loyalty of Egyptian Commercial Banks

Mohamed¹

2022

المجلة العلمیة للدراسات والبحوث المالیة والتجاریة

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This study investigates the influence of corporate social responsibility (CSR) practices on brand loyalty (BL) through the moderating effect of brand trust (BT), especially during periods of socioeconomic strain exemplified by the current COVID-19 pandemic. Data were collected from 677 customers of commercial banks operating in Egypt. Structural equation modelling was used to evaluate the hypothesized relationships concurrently. Findings showed a significant impact of the CSR practices on BL. Evidence reinforced the concept that banks could use (CSR) practices as a marketing strategy to enhance BL. Results also indicated that BT had a significant impact on BL. Lastly, BT showed a moderating role in strengthening the impact of CSR on BL. In the light of results and limitations, recommendations were suggested to maximize the effect of CSR practices on BL

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“…Organizations now regard corporate social responsibility (CSR) as a significant corporate strategy to gain a competitive advantage (Cheffi et al. , 2021; Laguir et al. , 2021).…”

Section: Introductionmentioning

confidence: 99%

“…Furthermore, scholars claim that workers who are satisfied with their firm's image as a social responsibility organization will perform better and go above and beyond for customers because they connect with the organization's ethos (Ilkhanizadeh and Karatepe, 2017). Organizations now regard corporate social responsibility (CSR) as a significant corporate strategy to gain a competitive advantage (Cheffi et al, 2021;Laguir et al, 2021). Several scholars have recognized and investigated the significance of CSR activities in the service sector (Waheed et al, 2021;Mogaji et al, 2021;Khan and Sulaiman, 2021;Kim et al, 2020a).…”

Section: Introductionmentioning

confidence: 99%

Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior

Olorunsola

Saydam

Ogunmokun

et al. 2022

IJBM

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PurposeThis paper proposes a research model in which work engagement (WE) mediates the effects of corporate social responsibility (CSR) and internal marketing (IM) simultaneously on customer-oriented boundary-spanning behavior (COBSB).Design/methodology/approachThe study deploys structural equation modeling (SEM) to examine data acquired from 355 frontline bank employees (FBE) of private banks.FindingsThe findings of this study demonstrate that both FBE's perceptions of CSR and IM are positively related to their WE, proposing that adding CSR practices to existing IM programs is likely to boost anticipated employee work attitudes such as WE, which consecutively increase positive employee job outcomes such as COBSB. This research contributes to the body of knowledge by conceptually and empirically gauging CSR and IM practices simultaneously in the banking sector.Originality/valueThis study contributes to the existing body of knowledge by investigating the relationship between CSR and IM to COBSB via WE in frontline service roles in the retail banking sector.

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Managing corporate social responsibility in the bank sector: A fuzzy and disaggregated approach

Cited by 22 publications

References 70 publications

Role of corporate governance in quick response to Covid-19 to improve SMEs’ performance: evidence from an emerging market

Role of corporate governance in quick response to Covid-19 to improve SMEs’ performance: evidence from an emerging market

The Moderating Effect of Brand Trust during COVID -19 Pandemic in the relationship between CSR practices and Brand Loyalty of Egyptian Commercial Banks

Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior

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