Managing Corporate Reputation: A Perspective on the Spanish Market

Casado, Ana María Martín; Peláez, José Ignacio; Cardona, Juan

doi:10.1057/crr.2013.23

Cited by 11 publications

(6 citation statements)

References 24 publications

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“…In the literature, there are many different definitions of corporate reputation, although the majority share a series of common concepts (Casado et al , 2014). In this research, CR from the consumer’s perspective is defined as the assessment of the firm’s ability to create value to meet consumer expectations in relation to given attributes (Fong et al , 2013, p. 176).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…As a consequence, managers have to implement adequate communication policies to reinforce or change the CR/CI associations and increase their perceived congruence (Lopez et al , 2011). Highlighting the reputation fit between the firm and the country can help MNEs to generate a climate of trust and credibility (Casado et al , 2014) among host country consumers after the acquisition, and reinforce these consumers’ post-CBA loyalty.…”

Section: Managerial Implicationsmentioning

confidence: 99%

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Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image

Matarazzo

Lanzilli

Resciniti

2018

JPBM

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Purpose The purpose of this paper is to investigate whether, in the context of a cross-border acquisition, the acquirer’s country image (CI) could moderate the relationship between the acquirer’s corporate reputation (CR) and consumers’ repurchase intentions towards the products of the post-acquisition target. Design/methodology/approach The authors examined the roles played by the acquirer’s CR and the acquirer’s CI on consumer behaviour by considering an Italian target firm with a high reputation and comparing four foreign acquiring firms with different combinations of CR (poor/good) and CI (high/low). Findings It was found that both CR and CI have a significant impact on Italian consumers’ intention to repurchase the products of the post-acquisition target. Furthermore, the results show a greater increase in consumers’ repurchase intentions when a good reputation of the acquirer is paired with a high CI for the acquirer, but a high CI cannot compensate for a poor CR. Originality/value The research investigates, in the context of cross-border acquisitions (CBAs), the impact of the acquirer’s CR and the acquirer’s CI on the host country consumers’ repurchase intentions after the CBA, which has not previously been thoroughly examined. It can help managers to understand the conditions under which CBAs will be favourably evaluated.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Managerial Implicationsmentioning

confidence: 99%

Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image

Matarazzo

Lanzilli

Resciniti

2018

JPBM

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“…Del mismo modo, cabe resaltar los sistemas propuestos de medida acerca de la identidad visual corporativa global (Melewar, 2001;Melewar, Saunders y Balmer, 2001), los monitores y herramientas aplicados a intangibles , en especial la corporativa (Villafañe, 2004;, y sobre la necesidad de departamentos específicos en la organización como soporte de la Reputación corporativa (Casado, Peláez y Cardona, 2014).…”

Section: Subsistema De Controlunclassified

Model for the management of trade brands: a theoretical approach based on the General System?s Theory

García¹,

González²,

Liu³

et al. 2018

ESIC Market

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Este artículo presenta un Modelo Sistémico de Administración de Marcas basado en las aportaciones de la literatura conceptual y empírica. El objetivo es analizar las aportaciones y proponer una serie de hipótesis que evidencien la interrelación entre los elementos considerados esenciales en el proceso de construcción de marcas. Los resultados se han obtenido mediante un análisis cualitativo que ha llevado a la identificación de cuatro dimensiones esenciales en el proceso de administración de marcas: Identidad, Posicionamiento, Imagen formal y Comunicación. Se concluye que el modelo aportado es una herramienta útil para abordar de forma rigurosa los procesos de creación y auditoría de marcas.

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“…The Reptrak analyzes stakeholder perceptions through seven business dimensions: performance, products/services, innovation, workplace, citizenship, and leadership [30]. The Reptrak has been shown to be a good measure for brand reputation [31], and the companies listed are often used to run a vast range of studies [32][33][34]. After the selection of these companies, our inal sample consists of seven companies from the following industry groups and countries: …”

Section: Samplementioning

confidence: 99%

Creating Shared Value in the Context of Sustainability: The Communication Strategy of MNCs

Vázquez¹,

Monfort²

2017

Corporate Governance and Strategic Decision Making

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Creating shared value in the context of sustainability is a way to integrate stakeholders in business management. In addition, companies use a speciic communication strategy to communicate the results of sustainable activities involving strategic stakeholders. In a sample of companies included in the Dow Jones Sustainability Index and Global Rep Track 100, we analyze the corporate social responsibility (CSR) strategy of these companies, how they integrate the Sustainable Development Goals, and how they create a dialogue with their stakeholders across diferent platforms. The study of the sample is performed by content analysis on identity values and their correspondence with the CSR values, and this study includes an analysis of activities that these companies develop communicating their impacts. The results show that companies have actively integrated their stakeholders into their business management. However, these companies incorporate the concept of value creation in a diferent manner, although their activities are oriented to the stakeholders as to the beneit of society.

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Managing Corporate Reputation: A Perspective on the Spanish Market

Cited by 11 publications

References 24 publications

Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image

Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image

Model for the management of trade brands: a theoretical approach based on the General System?s Theory

Creating Shared Value in the Context of Sustainability: The Communication Strategy of MNCs

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