Managing Consumer Cooperatives in the Transition to a Digital Economy

Abstract

The term "digital economy" was coined by Nicholas Negroponte in 1995.this concept includes the development of digital technologies, acceleration of scientific and technological progress, and changes in the communication paradigm. The demassification of production, the need for continuous innovation, and the transition to horizontal relationships within the organization lead to one of the largest economic revolutions of recent times.
 The transition of society to the digital economy determines the transformation of the management mechanism of consumer cooperation organizations in order to ensure their competitiveness in the current and long-term perspective. The use of the latest technologies, based on traditional cooperative values, opens up wide opportunities for the formation and active development of a new generation of cooperation.