Abstract:Marketing is the field of business studies that relates the firm to its wider environment, while its raison d'être is shifting to have wider societal implications beyond the limited dimension of the pure markets, wherein it was originated. The dimension of thought within the mainstream marketing is not adequate for the contemporary evolution of the design-based cyber-physical new economic-order.The current Zeitgeist of sustainability delivers many aspects that go beyond rational economics Weltanschauung, which… Show more
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