2011
DOI: 10.1504/ijbsr.2011.042094
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Managing business model renewal

Abstract: Abstract:It is well-documented that firms often need to change their business model when introducing a new product, but more knowledge is needed regarding why they struggle when trying to do so. This paper explores the challenges related to renewing an established business model. Drawing upon a case study and industrial network theory, we argue that business models are difficult to change because they are based upon interdependence throughout a system of interrelated actors. Firms are interconnected with actor… Show more

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Cited by 16 publications
(7 citation statements)
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References 28 publications
(34 reference statements)
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“…It requires entrepreneurs and managers to 1) understand the "deep truth" about the fundamental needs of customers and how competitors are or are not satisfying those needs; 2) understand all technical and organizational possibilities for improvements; 3) make many informed guesses about the future behavior of customers and competitors as well as about costs; and 4) make requisite adjustments to the existing business model only after considerable trial and error learning (Sosna et al, 2010;Teece, 2010). The key disruptive BMI adoption challenges are to find out how new products and services create and distribute value across the actors in a firm's value network and how the different actors' incentives need to be aligned with the new value distribution (Markides, 2006;Sandström and Osborne, 2011;Sandström, 2010).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…It requires entrepreneurs and managers to 1) understand the "deep truth" about the fundamental needs of customers and how competitors are or are not satisfying those needs; 2) understand all technical and organizational possibilities for improvements; 3) make many informed guesses about the future behavior of customers and competitors as well as about costs; and 4) make requisite adjustments to the existing business model only after considerable trial and error learning (Sosna et al, 2010;Teece, 2010). The key disruptive BMI adoption challenges are to find out how new products and services create and distribute value across the actors in a firm's value network and how the different actors' incentives need to be aligned with the new value distribution (Markides, 2006;Sandström and Osborne, 2011;Sandström, 2010).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Teece (2010) talks in this context about business model reshaping, adjusting, redefinition, and adaptation of configuration. Business model changes are also referred to in the literature as business model innovation (Chesbrough, 2010;Gambardella & McGahan, 2010;Zott et al, 2011), evolution or reformulation (Morris et al, 2005), redesign (Osterwalder, 2004), dynamism Ferreira et al, 2013), renewal or reconfiguration (Chesbrough, 2010;Sandstrom & Osborne, 2011). We refer to it in the context of our argument as business model reconfiguration, which can take form through changes in various dimensions of the business model (Osterwalder, 2004).…”
Section: Service Infusion Process As a Business Model Reconfigurationmentioning
confidence: 99%
“…The research dealing with industrial networks and social mechanisms (CAT2) is less developed, representing about one quarter of all the relevant papers (31.5 per cent) (including the first search profile on causation). Another overall conclusion is that the two areas of boundary issues and social mechanisms hardly overlap; we have only identified two cross-categorized papers that appear in both: Sandström and Osborne (2011) and Crespin-Mazet et al (2014).…”
Section: A Review Of the Literature On Industrial Network As Complex Adaptive Economic Systemsmentioning
confidence: 94%
“…The paper by Sandström and Osborne (2011) appeared in the results using both causation and boundary as search strings and addresses business model renewal. This piece of research uses industrial network theory to explain why the business model had to be renewed when a company introduced a new product.…”
Section: A Review Of the Literature On Industrial Network As Complex Adaptive Economic Systemsmentioning
confidence: 99%