“…Teece (2010) talks in this context about business model reshaping, adjusting, redefinition, and adaptation of configuration. Business model changes are also referred to in the literature as business model innovation (Chesbrough, 2010;Gambardella & McGahan, 2010;Zott et al, 2011), evolution or reformulation (Morris et al, 2005), redesign (Osterwalder, 2004), dynamism Ferreira et al, 2013), renewal or reconfiguration (Chesbrough, 2010;Sandstrom & Osborne, 2011). We refer to it in the context of our argument as business model reconfiguration, which can take form through changes in various dimensions of the business model (Osterwalder, 2004).…”