Managerial and methodological measures to support breastfeeding in the implementation of the Federal project “Open Maternity Hospital”

Abstract

Introduction. In modern conditions, it is necessary to support breastfeeding and develop a set of measures for personalized optimization of a woman’s nutrition at all stages: from conception planning and pregnancy to the postpartum period and the entire period of breastfeeding. The purpose of the work is to determine the effectiveness of using a set of measures aimed at promoting breastfeeding in the model of the updated form of the Federal project “Open Maternity Hospital”. Materials and methods. In 2018, the Expert and Educational Center “Parents’ Choice” developed the Federal project “Open Maternity Hospital”, which included a set of managerial and methodological measures aimed at optimizing the nutrition of nursing women and the implementation of the Program for breastfeeding have been developed, tested and approved by specialists, both for consultants and for parents. In 2023, the Federal project “Open Maternity Hospital” has been significantly modified, expanded and updated its information base. By May 2024, 14 regions and one hundred thirty five maternity hospitals had joined the project. The updated version of the project included developed recommendations on the nutrition in lactating women and the promotion of breastfeeding. Results. The analysis of data on the implementation of the updated project form showed the Federal project “Open Maternity Hospital” to open up new opportunities for the protection of maternal and infant health in various regions of the country as it creates conditions that favourably affect the increase in fertility in the region and provides personalized information work to identify the quality of medical care for women with disabilities. It is an additional means of formation a positive image of the medical institutions and the regional health authority; improves the conditions for the prevention of postpartum depression and other disorders in women after childbirth and during the first year of the infant life; improves the effectiveness of measures to optimize breastfeeding; improves parents’ awareness of safe and high-quality nutrition in infants; expands the possibilities of using the target audience of the project for operational sociological surveys. Conclusion. The model of the updated form of the Federal project “Open Maternity Hospital”, developed on the initiative and with the direct participation of the author, is an accessible method in the regions for the active introduction into healthcare of a set of measures aimed at promoting breastfeeding, raising awareness of medical workers and nursing women to optimize breastfeeding and nutrition of women during breastfeeding. It serves as a modern means of expanding the communicative conditions for medical personnel, this is important for improving the quality of medical care to the population.