Management Theories’ Potential for Better Digital Service Customer Experience
Simonas Juozapas Raišys,
Agota Giedrė Raišienė
Abstract:Digital service provision has undergone a period of considerable change because of the COVID-19 pandemic, and the challenges of delivering a positive customer experience through digital services are still relevant to this day. The bibliometric analysis carried out in the study showed that this has accelerated research on the modeling of customer experience in digital services, in which researchers are looking for new ways to overcome the challenges encountered. The analysis of the main research themes and semi… Show more
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