Management of tourism innovation, music and nightlife

Cardona, José Ramón; Azpelicueta-Criado, María del Carmen; Abríl-Sellarés, Maria; Sánchez-Fernández, Marí­a Dolores

doi:10.4324/9780429022814-5

Cited by 3 publications

(3 citation statements)

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“…EWOM can be encouraged through increasing interaction with the product or a focus channel, according to current studies. For example, eWOM has generated a lot of customers for the nightclubs and bars sector through promotion on social media platforms (Cardona et al, 2019). First Chapter Speakeasy Bar located in Malaysia has recently been one of the top bars to go to for the tourists and locals due to its labelling and brand positioning that is developed through promotion on social media platforms using eWOM.…”

Section: Ewom Exposurementioning

confidence: 99%

The Power of Electronic Word of Mouth

Thirusanku¹,

Kumar

2023

PIJR

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In the early 1970s,word of mouth is first utilised when consumers' daily conversations reflect their interest in a company's product or service.As a general rule,it is free advertising that is sparked by client experiences that go above and beyond their expectations.With the rapid adoption of technologies, electronic word of mouth (eWOM) has allowed humans to engage with the worldwide market by providing comments and statements via the Internet of Things (IOT). Moreover, the pandemic of Covid-19 has led to the increase in usage of eWOM. This research deals with some theories and antecedents that influences eWOM. Furthermore, the impacts of covid-19 on eWOM in the hospitality and tourism industry,importance and the impacts of eWOM are also discussed.This research analyses the drivers,importance and impacts of eWOM.

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Section: Ewom Exposurementioning

confidence: 99%

The Power of Electronic Word of Mouth

Thirusanku¹,

Kumar

2023

PIJR

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“…A retrospective analysis of the evolution of nightlife in cities around the world over the last half-century unequivocally establishes that nighttime leisure remains a central aspect of social and cultural life in our global society, evoking vibrant memories for people all over the world (Chatterton & Hollands, 2003 ;Nofre & Eldridge, 2018 ;Thurnell-Read, 2021). In the particular case of Europe, nighttime commercial leisure has often been crucial for place branding strategies and local/regional development, in various settings, ranging from metropolitan cities and coastal tourist areas to Southern European islands and even small to medium-sized towns in mountainous regions (Cardona et al 2019 ;Eldridge & Smith, 2019 ;Gössling et al, 2023 ;Nofre, 2021a ;Río-Rama et al, 2019 ;Segreto et al, 2009). In the Global South, nighttime leisure has gained popularity as a local development instrument, mostly in tourist areas and in the large metropolises of the region.…”

Section: Researching Nocturnal Futuresmentioning

confidence: 99%

Nocturnal futures : a necessary reflection in times of uncertainty

Nofre,

Garcia-Ruiz,

Mercado

2023

sociologico

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He has been a visiting professor at different universities and a scientific advisor for different departments, organizations, and projects. His research has four main topics : (i) Nightlife, festivals, and tourism (ii) city branding, culture-led regeneration strategies, and commodification of the arts, (iii) culture and artistic careers of emergent professionals ; and iv) methods and methodologies, He is the author of several papers and chapters on the emergent field of Night Studies, and editor of different publications on urban studies, night studies, and cultural and urban sociology.

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“…Todos estos factores que articularon los contenidos fílmicos afianzaron la construcción del mito de La Manga del Mar Menor que entroncó con la idea de paraíso (Cardona, Azpelicueta y Serra, 2015). El propósito de generar, pues, un icono de descanso se vio favorecido por la labor que desde NO-DO se realizó a lo largo de toda su vigencia.…”

Section: La Construcción De La Manga Como Mito Turísticounclassified

La creación del mito de La Manga del Mar Menor a través de la promoción turística de NO-DO

Asensio

Cárceles

2019

Cuad Turism

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La entidad de los Noticiarios y Documentales (NO-DO) fue la encargada de construir una imagen identitaria del país acorde a los intereses políticos del Régimen. En el caso del turismo, fue a partir del desarrollismo cuando ocupó un lugar destacado. En este contexto, La Manga del Mar Menor se sumó a los contenidos de la promoción turística que las cámaras de NO-DO generaron, al tiempo que reflejaron el proceso de transformación de la zona, pasando de un ámbito casi salvaje a un paraíso turístico de primer orden. Este semblante de La Manga se cimentó en una serie de elementos que constituyeron la iconografía cinematográfica de este enclave. The entity of Noticiarios y Documentales (NO-DO) was commissioned to build an identity image of the country according to the political interest of the Regime. In tourism case, it was when the development took place, when NO-DO occupied a prominent place. In this context, La Manga del Mar Menor was added to the contents of the tourism promotion that the NO-DO cameras generated, while the transformation process of the area was also reflected, going from a wild area to a main touristic paradise. This appearance of La Manga was based on different elements that constitute the cinematographic iconography of this enclave.

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Management of tourism innovation, music and nightlife

Cited by 3 publications

References 0 publications

The Power of Electronic Word of Mouth

The Power of Electronic Word of Mouth

Nocturnal futures : a necessary reflection in times of uncertainty

La creación del mito de La Manga del Mar Menor a través de la promoción turística de NO-DO

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