Management of business processes of commercial enterprises under the conditions of marital state in Ukraine

Abstract

The article defines the peculiarities of managing business processes of trade enterprises in the conditions of martial law. The author focuses on the World Bank study “Adversity and Adaptation: How Ukrainian Private Firms Survive During the Russian Invasion” and on the monthly study conducted by the Association of Retailers of Ukraine using an online survey among hundreds of owners and CEOs of enterprises across the country, the results of which indicate a very limited number of closed commercial facilities and shops, according to which only 3% of companies were closed with the beginning of the full-scale invasion of the Russian Federation in Ukraine, while 97% continued their activities. A SWOT analysis was conducted for the business process management strategy of trading enterprises. The article outlines the main problems faced by trade enterprises in wartime conditions, among which the main ones are: a decrease in demand for goods and services, which in turn led to a reduction in sales volumes and a decrease in the profits of trade enterprises; a change in market conditions, a change in the competitive environment, fluctuations in the exchange rate, an increase in the cost of production and supply - all this affects the efficiency and profitability of the enterprise; security and supply risk, restrictions on the movement of goods, reduction in the quality of logistics services; significant outflow of buyers of goods in many regions of Ukraine; outflow of personnel due to mobilization, evacuation abroad, migration to western regions; decrease in purchasing power of consumers, etc. Based on the results of the research, proposals were developed regarding measures and an algorithm of actions to overcome the problems faced by trading enterprises, in particular: establishing clear goals and strategies for the business process of a trading enterprise; assessment of the current state of the business process; definition of key performance indicators (KPIs); development of a business process optimization plan, establishment of specific measures and steps to be taken to achieve set goals; implementation of planned activities and making changes in the business process, in particular in the organizational structure, procedures, technologies, communication, etc.; monitoring and control of implementation of planned changes, measurement and analysis of results, verification of achievement of goals; constant improvement of business process management based on innovative technologies.