1963
DOI: 10.5465/255157
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Management in Perspective: The Tactics of Jungle Warfare

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Cited by 2 publications
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“…While some marketing theories have been developed, most theories that have been identifi ed in marketing have been "borrowed," that is, they were developed in other disciplines and then applied to specifi c or general marketing issues. Similar development can be seen in the fi elds of management, industrial engineering, and industrial marketing (Peters et al 2013 ;Urwick 1963 ;Wren 2005 ). Theories can provide new perspectives and help to develop knowledge, and many scholars would argue that borrowing lenses from other disciplines is necessary.…”
Section: Introductionmentioning
confidence: 57%
“…While some marketing theories have been developed, most theories that have been identifi ed in marketing have been "borrowed," that is, they were developed in other disciplines and then applied to specifi c or general marketing issues. Similar development can be seen in the fi elds of management, industrial engineering, and industrial marketing (Peters et al 2013 ;Urwick 1963 ;Wren 2005 ). Theories can provide new perspectives and help to develop knowledge, and many scholars would argue that borrowing lenses from other disciplines is necessary.…”
Section: Introductionmentioning
confidence: 57%
“…University researchers and teachers in management in general came in for Urwick's criticism. He saw them as disconnected from organizational practice, relying on logic rather than observation, unduly specialized, interested in abstractions rather than organizational experience, dividing into multiple schools of thought and proliferating their own jargon (Urwick, 1956b, 1960, 1963, 1964). Thus, he saw management academics as out of step with the practical concerns of professional managers, pursuing fragmented ideas of interest to themselves rather than developing a holistic practical approach needed by the practising manager (Urwick, 1971; Trinkaus, 1992).…”
Section: Rebutting the Criticsmentioning
confidence: 99%
“…What he perceived to be a dislocation between behavioural science research and teaching, and managers' practices and experiences, was for Urwick a major source for his rebuttal of scientific management's critics. Consistently he declared that management must rely on “organised experience” (Urwick, 1952, p. 5; 1964, p. 50) rather than await the completion of sociological and psychological “researches a century or so later” (Urwick, 1963, p. 325).…”
Section: Rebutting the Criticsmentioning
confidence: 99%
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