Management and Business Research on Commercial Diplomacy: Examining Trends and Themes

Naray, Olivier; Bezençon, Valéry

doi:10.1080/08853908.2017.1291379

Cited by 5 publications

(5 citation statements)

References 36 publications

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“…Economic diplomacy is, thus, more related to international economic policy and with the management of relations with international economic organizations and trade agreements. As argued by Ruël, Lee, and Visser (2013), commercial diplomacy lies at the heart of the intersection of international relations and international business, combining the functions and interests of both government and business (Naray and Bezençon 2017). In organizational terms, it encompasses the activities developed by diplomatic missions, in connection with other public entities, toward (mainly private) national economical and financial interests (Lee 2004;Sousa 2019).…”

Section: Background and Motivationmentioning

confidence: 99%

“…Also, Moons and van Bergeijk (2017), in a meta-analysis of 32 empirical studies published in the period of 1986 to 2011, confirm rather heterogeneous findings regarding the relationship between commercial diplomacy and the macro impact on international flows, a fact which could be explained by differences in the characteristics of the primary studies. In another recent survey, Naray and Bezençon (2017) review the literature of commercial diplomacy during the period of 1960 to 2014 from a management angle, organizing it around four major themes: i) government's export/trade promotion function; ii) institutional/organizational arrangements; iii) managerial roles and activities; and iv) interaction between commercial diplomats and businesses. The authors underline the scarcity of commercial diplomacy literature focusing on the business and management dimension, namely researching the effectiveness of commercial diplomacy from a trade expansion perspective, thus identifying some gaps in the literature.…”

Section: Previous Literaturementioning

confidence: 99%

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Foreign Presence and Export Performance: The Role of Portuguese Commercial Diplomacy

Pacheco

Matos

2021

The International Trade Journal

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This article studies whether export supporting activities developed by Portuguese diplomatic representations in the last decade have had any impact on Portugal's international trade. It used data for 187 destination countries, for the period of 2008 to 2017, controlling for other determinants of trade through a gravity model. Complementing the econometric analysis of the macro data, a survey was applied to 238 Portuguese exporting firms. The results imply a less relevant role for embassies and consulates in export promotion and facilitation. These results highlight the necessity to change the way that national diplomatic representations interact with exporting firms, in particular SMEs.

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Section: Background and Motivationmentioning

confidence: 99%

Section: Previous Literaturementioning

confidence: 99%

Foreign Presence and Export Performance: The Role of Portuguese Commercial Diplomacy

Pacheco

Matos

2021

The International Trade Journal

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“…To navigate the ship of business through these challenges, it is imperative that global corporations integrate corporate diplomacy as governance compass into their strategic planning to successfully match the liabilities that come with operating in a foreign market (Doherty, 2014). When corporate diplomacy activities (Naray and Bezençon, 2017) are aiming at economically as well as socially sustainable business solutions, they can -at the same time -improve the public perception of companies' legitimacy in society (social credit) by practicing political influence and filling government gaps (Mogensen, 2019(Mogensen, , 2020. This perceived legitimacy and trust capital will also accredit them as political actors and civil society representatives.…”

Section: Corporate Diplomacy: a Governance Compass For Multiplex Turb...mentioning

confidence: 99%

Compass for public/private management in turbulent times: corporate diplomacy

Bolewski

2021

IJDIPE

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The 21st century is characterised by grand challenges, external shocks and global fragilities, such as economic volatility and societal upheaval in our interconnected communities. International business managers must adapt to consider geopolitics as relevant to their activities, to integrate political risk analyses into their business decisions. International society is in need of content-sensitive orientation knowledge to reassess, adjust and accommodate diplomacy's essentials (human factor interactions) to new expectations of the public sphere. In a qualitative leap towards a change of mindset, decisionmakers should learn to think and act responsibly through the middle of conflictual situations towards compromise and consensus, thus managing politics through diplomacy. Transnational corporations can profit from traditional state diplomacy in order to create a reliable working environment and to anticipate and avoid costly conflicts, if they practice Corporate Diplomacy as a key concept of trusted and coordinated collaboration with government and local host communities. Corporations adhering to the diplomatic communication tool of Corporate Diplomacy are also gaining legitimacy and political influence over the development of societies.

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“…This study has elected to examine CD from the perspective of the latter as best fitting its core objective: to comprehend how CD impacts on the internationalization of SMEs in the context of national transformation. This places the international promotion of national firms' business activities at the heart of CD process (Naray, 2011;Naray and Bezençon, 2017).…”

Section: Commercial Diplomacymentioning

confidence: 99%

“…This business promotion-based conceptualization makes it possible for actors from the public and private sectors to engage in the planning and execution of CD activities (Naray and Bezençon, 2017). It also broadens the promotional role of CD so that it goes beyond supporting export activities by supporting the entire internationalization journey of the target companies.…”

Section: Commercial Diplomacymentioning

confidence: 99%

Commercial Diplomacy as a Part of National Transformation and its Impact on the Internationalization of SMEs: Evidence from Saudi Arabia

Aleidan

2019

Asian Economic and Financial Review

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The study assesses the impact of commercial diplomacy (CD) and its role in the national transformation and internationalization of small-to-medium-sized enterprises (SMEs). Quantitative analysis was used to interpret the data, and four models were formulated to assess the interconnectivity among the three main variables. A total of 123 Saudi SMEs were included based on predetermined inclusion criteria. The data collected was analyzed using the Generalized Estimating Equation (GEE). The study found SMEs had an incomplete understanding of the different roles of CD. It also illustrates that integrating CD into national transformation is critical given its positive influence on the internationalization of SMEs. It also shows that such integration positively affects the SMEs penetration of foreign countries and sets the base for establishing long-term relationships in the international market. The study concludes that CD plays an essential role in stimulating the internationalization of SMEs, most notably if it is a part of a comprehensive national transformation process. It also highlights that SMEs must capitalize on the state's interest in CD to establish a cordial relationship with foreign networks to expand growth and penetration of the international market. Contribution/ Originality: This study is the first to integrate the concept of CD into the process of national visioning and transformation for reasons pertaining to incentivizing the internationalization of SMEs. It is also the first on CD within the context of Saudi Arabia.

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Management and Business Research on Commercial Diplomacy: Examining Trends and Themes

Cited by 5 publications

References 36 publications

Foreign Presence and Export Performance: The Role of Portuguese Commercial Diplomacy

Foreign Presence and Export Performance: The Role of Portuguese Commercial Diplomacy

Compass for public/private management in turbulent times: corporate diplomacy

Commercial Diplomacy as a Part of National Transformation and its Impact on the Internationalization of SMEs: Evidence from Saudi Arabia

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