Malaysian consumers' preference for green packaging

Rajendran, Salini Devi; Wahab, Siti Norida; Singh, Minder Kaur Parthaman

doi:10.1504/ijsss.2019.103629

Cited by 17 publications

(12 citation statements)

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“…Nevertheless, several Malaysian consumers buy non‐natural personal care products even though they are aware of their side effects (Jaini et al, 2020; Quoquab, Mohammad, & Sukari, 2019). Moreover, these products come in plastic packaging that is typically discarded rather than recycled (Rajendran & Wahab, 2019).…”

Section: Introductionmentioning

confidence: 99%

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

Najm

Salih

Fazry

et al. 2023

Journal of Sensory Studies

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The trends for health and pro-environmental behaviors led to motivating consumers' attention to use natural skincare products. Purchase intention for natural skincare products can be influenced by several environmental, behavioral, and external factors. In line with global trends, the current study aims to determine the moderated mediation path in the relationship between the aspects of natural packaging of natural skincare products (environmental concerns, packaging design, and printed information), and the intention to purchase natural skincare products purchase intention.A web-based survey was used to gather quantitative data from a convenience sample of 330 participants from Klang Valley, Malaysia. The study outcomes revealed that personal attitude significantly mediated the effect of environmental concerns, natural packaging design, and package printed information on purchase intention. Most importantly, the product safety certificate had a significant moderated mediation effect on the model of environmental concerns, natural packaging design, and purchase intention for natural skincare products. The results contributed to the information and recommendations for stakeholders to consider the packaging factors and safety certificates in the purchase behavior models in promoting the natural skincare products' marketing and industry. Practical ApplicationThe significance of the study lies in the linkage of graphic design to sustainability and marketing management research.

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Section: Introductionmentioning

confidence: 99%

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

Najm

Salih

Fazry

et al. 2023

Journal of Sensory Studies

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“…Thus, GP is an important element in GSC practices [21]. GP is defined as environmentally oriented purchasing of materials and products that meet the environmental concerns such as waste reduction, materials substitution and the reuse and recycle advocacy [22]. To achieve a company's environmental objectives, choosing the right supplier is crucial.…”

Section: Literature Reviewmentioning

confidence: 99%

The Impact of Green Supply Chain Practices Towards Operational Performances Among SMEs in Penang, Malaysia

Teoh,

Arzaman,

Chew

et al. 2023

IJSDP

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This research aimed to examine the relationship between green supply chain practices and operational performance among small and medium enterprises (SMEs) in Penang, Malaysia. The practices of green supply chain in achieving operational performance have been a priority concern in Malaysia. Nevertheless, the concept of green supply chain practices adoption is in embryonic phase. The study used multiple regression analysis to investigate the green supply chain (GSC) practices and operational performance variables. The 120 self-administered questionnaires were randomly distributed among SMEs in Penang, Malaysia, with 59 responses collected. Theoretically, the research ascertained the positive relationship between GSC practices and operational performance variables. The findings align with the underlying theory of dynamic capabilities, which conceptualizes GSC practices and strategies to sustain operational performance within SMEs. In short, the findings of this research provided the research implications and recommendations to the researchers, industrial practitioners and policymakers who are having interest in these GSC practices and operational performance. This research served as a guideline for companies that tend to implement these GSC practices for improving its operational performance. The research revealed that both eco-design and packaging and reverse logistics practices are found to be significantly related to operational performance, but both green procurement and investment recovery practices found to be not significantly related to operational performance. There are gaps in the literature, hence, further research should be carried out on supply chain practices and operational performance. There are no fixed formulas for sustaining operational performance that match all conditions in Penang SMEs.

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“…Business organizations, government agencies, and society all play a part in preserving the environment. Nevertheless, the opposite is true in Malaysia, where business organizations and society appear to place greater emphasis on profits than on environmental conditions (Rajendran et al, 2019). Moreover, some environmental certifications, such as ISO 14001, can be expensive, ranging from US $24,000 to US $128,000 per site, with yearly maintenance costs ranging from US $5,000 to US $10,000 depending on the size and nature of the firm (Nishitani, 2010).…”

Section: Problem Statementmentioning

confidence: 99%

The Impact of External Stakeholders’ Pressures on the Intention to Adopt Environmental Management Practices and the Moderating Effects of Firm Size

Latip

Sharkawi

Mohamed³

et al. 2022

Journal of Small Business Strategy

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SMEs in the food manufacturing sector represent a considerable proportion of mainstream businesses in Malaysia. The changes in the lifestyles of Malaysians have led to increased demand for convenience and processed foods, which has led to a growing number of food manufacturing establishments in Malaysia. Nevertheless, the expansion in the food manufacturing sector is followed by a rise in environmental issues. Therefore, to mitigate the impact of food manufacturing activities on the environment, one of the best possible solutions is to implement environmental management practices (EMPs). SMEs may encounter varying levels of pressure from customers, regulatory bodies, and the social community regarding environmental behavior and compliance. This study used the Stakeholder theory to develop the research model. The first objective of this study is to determine the effect of SMEs’ external stakeholders, including customer pressure, regulatory pressure, and social community pressure, on food manufacturing SMEs’ intention to adopt EMPs. The second objective is to test the effect of firm size as a moderating variable. A structured questionnaire was administered to 367 food manufacturing SMEs in Malaysia. The findings reveal that the SMEs’ intention to adopt EMPs was significantly related to customer, regulatory, and social community pressures. The study also discovered that firm size only moderated the relationship between customer pressure and the intention to adopt EMPs. The results provided a more robust understanding of the effect of external factors on SMEs’ intentions toward EMPs. Policymakers are recommended to carefully consider those factors to encourage more SMEs to adopt EMPs. SMEs should cultivate a learning and innovative culture to successfully embrace EMPs in a changing business environment.

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Malaysian consumers' preference for green packaging

Cited by 17 publications

References 0 publications

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

Moderated mediation approach to determine the effect of natural packaging factors on intention to purchase natural skincare products among the population of Klang Valley, Malaysia

The Impact of Green Supply Chain Practices Towards Operational Performances Among SMEs in Penang, Malaysia

The Impact of External Stakeholders’ Pressures on the Intention to Adopt Environmental Management Practices and the Moderating Effects of Firm Size

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